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ADCE European Creativity Festival Celebrates People Building a Better Tomorrow

Awards and Events 161 Add to collection

Among speakers at the festival’s sixth edition are José Miguel Sokoloff of MullenLowe Group, Laura Hunter of Futerra and Alexander Schill of Serviceplan

ADCE European Creativity Festival Celebrates People Building a Better Tomorrow
The best European professionals in the advertising and design industry will return to the Disseny Hub Barcelona for the ADCE Festival for two days - November 8th and 9th - of inspiring conferences, workshops and networking opportunities. 

Headlining the ADCE Festival will be the lecture and workshops series titled ‘Celebrating the people who are already building a better tomorrow', focusing on solving tomorrow’s problems. “Tomorrow belongs to all of us, but it needs to be created, protected and nurtured by all of us. Companies will only thrive when they understand that they live in society and not in spite of it,” says Fernanda Romano, curator of the Festival and executive director for digital Channels at Alpargatas. 

People for tomorrow 

How to employ creativity for good is the main topic the keynote speakers will address on Friday 8th and Saturday 9th November: 

- José Miguel Sokoloff, global president at MullenLowe Group Creative Council and Chief Creative Officer, MullenLowe Group UK. Under the title ‘You can’t change that’ and drawing from his own experience, Sokoloff will explore how creativity is our most powerful tool for inspiring and affecting change. 

- Laura Hunter, creative director at Futerra, will share her thoughts on how we as creatives can rise to the challenge of the unprecedented global emergency and get to work on the most important creative brief there is. “It’s time to unleash our imagination and creativity to tackle humanity’s greatest challenge,” points out Hunter whose talk title will be ‘Creativity and the Climate Emergency’. 

- Alexander Schill, global CCO at Serviceplan Group, proposes a talk under the title ‘Innovation by Design’. How do you create an environment that spurs innovation? Schill will explore this question by talking about Serviceplan Innovation, a special unit that focuses on close collaboration with startups to create products and brands that make a difference, such as the innovative Dot devices for the blind and visually impaired. 

- José María Batalla, founder and creative director at La Casa de Carlota & Friends will highlight the importance of using the power of creativity to improve people’s lives and the planet. “It’s time to change our industry and introduce purpose and activism in our way of working and thinking,” states Batalla. ‘Creative Activism’ is the title of the talk he proposes. 

- Maria Salzman, senior vice president and global communications at Philip Morris International will offer a talk entitled ‘Change-Making Movements: How the Creative Class Can Move the World’. In her talk, Salzman will address the vital role of creativity powered movements in evolving consumer behaviour, influencing action by policymakers and harnessing the power of people to create meaningful change. She will also address her latest change-making crusade: #unsmokeyourworld.

- Lucy Black-Swan & Andrés Colmenares, co-Founders at Internet Age Media, will present a proposal of an evolving actionable manifesto that aims to encourage collective critical hope, plurality and solidarity between citizens and organizations around the planet, as we all get ready for 2020, a new decade that will demand an exponential growth of the responsibility and accountability by everyone. ‘The Everything Manifesto: A Thought-Experiment For The Next Billion Seconds’ is the title of their talk. 

Workshops and High Potentials 

The afternoon of Friday, November 8th a curated selection of workshops aimed to define how creativity and design can help transform ideas into high impact and purposeful actions will be available to Full Pass holders. A total of eight, these hands-on workshops aim to inspire and challenge participants’ abilities at problem-solving, endurance, collaboration, and innovative ways to enhance their inner creativity: 
- How to cocreate without P*st-it and G**gle by Ian Gehlaar (Fail Fast) 
- Taboo Materials by Robert Thompson (Materfad) 
- Welcome to the Imagination Age, by Patrizia Boglione 
- Diverse by Design by Alexandra Alden (SINGA) 
- Can you pee standing up in the ladies’ room? by Alexis Diaz (La Casa de Carlota & Friends) 
- Future Safari – Exploring innovative agency models by Filipe Macedo (common) & Carlos Pedro Pereira (Galp) 
- Future Food Scenarios by Elsa Yranzo (Creative Food Studio) 
- Wdym? by Nate Agbetu & Ayo Fagbemi (Play Nice) 

At the same time, the Disseny Hub Barcelona auditorium will host the High Potentials session. A challenging and inspiring format designed to help young creatives showcase their skills, make new acquaintances and find irresistible jobs. In place already for the past five years, it serves to bring together emerging new talents with creative directors and HR Managers from renowned agencies. During the session, the participants have the opportunity to present their best work to the public and participate in a 'speed dating' with representatives of various agencies to generate new professional relationships. 

Creative Incubator 

The overall results of the second edition of the Creative Incubator program will be presented during the Festival. To respond to some of the core challenges of advertising and design organizations, ADCE has developed this educational program in partnership with Pi School. 

The programme looks whether creativity is a learnable or teachable discipline, a tool, or an ability only some of us have in their genes. Can we adopt it, can it be applied to any type of problem? What is actually behind the buzzwords of the creative industry, when they claim they have a “creative solution” or they solve the problems of their clients by using creativity? Is that limited to “selling more goods” or “making a brand look good”? 

These and other questions were explored in the three training modules that were offered in Rome, Barcelona and Berlin over the course of this year. While offering room for reflection, the training program aimed to dig as deep as it goes in defining what creativity is, how you discover it, how you master it, what the tools for enabling and channeling creativity are, and how it can be used for a social cause and solve real-world problems to contribute to bettering the planet. 

Jamshid Alamuti, member of advisory bard and co-founder of Pi School and director at Creative Incubator will present the primary conclusions of this work. 

ADCE Awards

This year the Festival is hosting the 28th edition of the ADCE Best of European Design and Advertising Awards , the only international competition open only to those works that already won at the most prestigious national competitions of the creative and design industry in Europe. As such, this award is considered to be the "Champions League". 

A prestigious international jury made up of 58 leading creatives and designers from 21 European countries will meet in Barcelona to deliberate upon this year’s award winners. Six international top professionals will be the 2019 jury presidents, under the leadership of Dörte Spengler-Ahrens , managing creative director at Jung von Matt/SAGA and vice president of the Art Directors Club of Germany. 

The winners will be announced on Saturday afternoon during the Winners Announcement Ceremony.
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ADCE (Art Directors Club of Europe), Wed, 16 Oct 2019 13:01:23 GMT