On Thursday evening, longstanding ADCAN partners The Mill hosted the ADCAN Awards - a celebration of creativity as a force for good. This year’s ADCAN briefs were focused on the ‘Hope of Youth’, the show was opened by March For Our Lives.
ADCAN provides emerging creative talent access to industry leaders; charities with work created to promote their cause; and the creative industry an opportunity to discover new talent.
Led by Eric Voegele, DeborahCasswell, BrydonGerus, DanHeighes & Kati Hall, ADCAN is a collective of the top film and advertising industry executives and companies, all volunteering their time and expertise to champion the idea of using creativity as a force for good.
Along with March For Our Lives, the youth themed charity partners included; Ashoka, helping society develop the next generation of changemakers. Springster, a mobile platform aimed at digitally connecting marginalised and vulnerable young girls around the world. United We Dream, the largest immigrant youth-led organization in the United States fighting for the dignity and protection of all undocumented immigrants across the nation. Young Health Movement, working to make known the impact of social media on the mental wellbeing of young people.
ADCAN tasks emerging filmmakers and animators with creating a 30 or 60 second original film, working from a brief set for its charity partners. For the first time ADCAN also included an Open brief as part of their collection of briefs. This was an opportunity for creatives at any stage in their career to submit work in any medium addressing the issue of Gun Safety. This category was judged by March For Our Lives.
Winners were then selected from each charity by our judges, along with an overall Grand Prix winner and a People’s Choice selection, voted for by the ceremonies audience.
ADCAN gives winners the opportunity to participate in industry led educational workshops hosted by the great and the good of the creative community in both Los Angeles and London including Anonymous Content, Prettybird, Exile and Arcade Edit, HeyWonderful, Psyop, Park Pictures, Nexus Studios, Rattling Stick, Partizan and Vice.
11 pieces of work were shortlisted from entrants around the world including the UK, U.S.A and Australia. This year’s winning films are:
Ashoka: Think Big by Laura Elise Ellis and Hannah Berry George.
Springster: Growing up Springster by Vicky Klaynman and Kasey McLaughlin.
United We Dream (joint winners): El Sueno by Emilio Gamal Boutros and Jack Cain & Time To Tell The Truth by Meigan Brown and Tobias Owen.
Young Health Movement: This Is Social Media by Peter Jones and Ben Kaufman.
Special mention for United We Dream: Crayona by Aishwarya Sadasivan.
Runners up for Young Health Movement: IRL by JUICY AKA Jocelyn Anquetil and Lucy Hawes.
Open Brief Winners:
Posts Into Letters by Area 23, An FCB Health Network Agency and Great Guns director, Chris Neal and EP, Thom Fennessey.
Open Brief Shortlist
Runner Up: Drop Your Guns by Michael Harris & Neil Walshe, M&C Saatchi Australia.
Special Mention: America’s Gunniest Home Videos by Alan Jones & Angelo An, M&C Saatchi London.
Special Mention: Revolution by Artist Ø & Sam Hunter.
Grand Prix Winners:
Peter Jones and Ben Kaufman claimed this year’s Grand Prix prize, furnished by AirBnB, a commissioned project for Airbnb’s "Open Homes”. “Open Homes” offers free, temporary housing to people who’ve left their home due to conflict, disasters, or medical care.
ADCAN continues to flourish as new socially minded corporate partners join the ADCAN community including AirBnb and Lyft.
“When Eric asked me to be more involved this year, I couldn’t have signed up faster. There are so many incredibly talented young directors out there that just need a platform upon which to be seen and a friendly voice guiding them through this business. That ability to connect with the next generation of filmmakers while supporting the notion of using creativity for good literally makes this the consummate way to get involved in our industry.” says Ali Brown, Vice President / Executive Producer, Prettybird.
All shortlisted filmmakers become part of the ADCAN Alumni and will benefit from ADCAN’s ongoing support and advice, as they continue and progress in their careers.
To view all 2018 shortlisted and winning films, please visit: adcan.com/galleryview more - Awards and Events