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ADC Announces The Tomorrow Awards Winners

Awards and Events 0 Add to collection

HAKUHODO Kettle Inc., VML, Lemz, Garbergs and Google Creative Lab all honoured for forward-looking creative

ADC Announces The Tomorrow Awards Winners

ADC the first global creative collective of its kind and the longest standing organisation championing the visual arts, tonight announced the winners of the 2014 Tomorrow Awards. The awards celebration kicked off the first night of the ADC Festival of Art + Craft in Advertising and Design at The James Royal Palm in Miami Beach. 

The Tomorrow Awards is the only international marketing and visual communications awards show with the mission of educating and discovering work that pushes the boundaries of creative innovation. This year’s winners were driven by a mission to empower viewers to make a difference. All of the winning submissions are undoubtedly pushing advertising to its creative edges.

The award-winning work was judged by a jury of esteemed creative professionals, and made up equally of women and men, becoming one of the first awards show juries to respond to the call of the Let’s Make the Industry 50/50 initiative. The Monster Judges who selected the final five winners from the Industry Judges’ shortlist were Joel Lunenfeld, VP of Global Brand Strategy at Twitter; Kaydee Bennett, Vice President, Brand Marketing and Digital Strategy at Goldman Sachs & Co.; Chris Gomersall, Creative Strategist for Facebook Creative Shop; Michael Berner, Director of Global Digital Business Development and Social Media Strategy at American Express; and Brooke Skinner, Senior Vice President, Brand Strategy Lead for Chicago and San Francisco at DigitasLBi.

The winners of the Tomorrow Awards are as follows:

- HAKUHODO Kettle Inc. for Yahoo! Japan, “Hands on Search”

- VML for Folly Theater, “Folly Plugged-In Live Theater Performance”

- Lemz for Terre des Hommes, “Sweetie”

- Garbergs for Stockholms Stadsmission, “Follow Nattjouren’s Road to Christmas”

- Google Creative Lab for Arcade Fire/Google, “Just a Reflektor”


SapientNitro helped make the Tomorrow Awards celebration possible at The James Royal Palm.

The ADC Festival continues through April 9 in Miami, with the organisation’s sister awards, the ADC 93rd Annual Awards of Art + Craft in Advertising and Design, separated into two celebrations to honour the best of the best in the industry.

Check out the full list of winners at: http://tomorrowawards.com/2014WINNERS

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lbbonline.com, Tue, 08 Apr 2014 15:09:11 GMT