Adapting The Post Model To Fit

One can’t help but wonder whether it is pure coincidence that at a time when agencies and brands are facing their biggest challenge to produce high quality, multi platform video content creatively and cost effectively, that a new alternative post solution has become available which meets this criteria.

Significant developments in the industry have enabled a new, more flexible way of working in post production. 

Firstly, the computer hardware is more powerful and portable, with software, (ie Autodesk with Flame/smoke and Adobe) more financially accessible to the individual/ small company, enabling artists to take ownership and offer their services direct to agencies and brands. 

Secondly, a new pool of exciting, reliable and experienced freelance talent in all areas from grading, editing and VFX that simply didn’t exist five or so years ago.

With these components aligned under one ‘virtual’ roof, it is possible to shake up the traditional facility model providing a solution for creating ‘content’ and cost effective versioning using the best talent available. Ewanme has joined the dots and offers this alternative post model.

It’s a no frills approach that does not have the overheads of running plush suites in central London with armies of runners and high artist salaries to maintain; ewanme is approximately a third of the price of a  traditional facility.  It’s a model that has stripped back all the traditional extras, leaving only what is important; the right talent, the necessary kit and the post experience. 

We cherry pick the right talent from the vast freelance arena, rent out the kit (arriving in a flight case if on-site) and provide the expertise to manage the project/ account working alongside our clients, saving them time and money. 

The advertising industry has changed immeasurably but until now, the post facility hasn’t. On the whole , it still operates on an hourly rate that that hasn’t change for the last twenty +  years!   Whilst this way of working is essential for high end vfx work, there needs to be another bespoke model that is more agile and cost effective for other more content driven projects.    After all, how many agencies have the time or the budget to be sitting in suites all day on projects that don’t require it? 

ewanme charges an all inclusive fixed day fee;  made up of artists day rate, kit hire and production fee only - regardless of the number of projects or what the job entails.  It also includes mpegs , deliveries and any other ‘extras’, making it transparent and straightforward.

If you would like to find out more about our virtual post production service you can get in contact with us via email ewan@ewanme.co  or by calling 07887 663 560.