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adam&eveNYC's First Campaign for Blue Moon LightSky Playfully Urges You to Savour Every Sip

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Smuggler's Benji Weinstein directs spot featuring TV personality Rachael Harris

adam&eveNYC's First Campaign for Blue Moon LightSky Playfully Urges You to Savour Every Sip

Blue Moon’s fast-growing light-beer extension, LightSky, has launched its new campaign.

Per IRI, it is the #1 share gainer in craft this year, and it has expanded the Blue Moon portfolio’s sales (versus simply shifting around the same $$$ as some brand extensions do).

Now, to put more fuel on the fire, the brand is getting a major national campaign, which happens to be its first work from adam&eveNYC. Summer media investment is slated to rise 25% over last year, with a big focus on major events like baseball, the MLB All-Star Game and the Summer Olympics.

The campaign - dubbed 'Savor Every Sip' - stars TV personality Rachael Harris (Lucifer, Suits) and has a little fun with traditional light beer moments like cornhole tosses and beer pong.

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Client: Blue Moon LightSky

Campaign: Savor Every Sip.

Client: Molson Coors

Chief Marketing Officer: Michelle St. Jacques

VP, Above Premium Beer & FMB: Joy Ghosh

Senior Director, Above Premium Beer: Mara Schaefer

Marketing Manager: Rose Osial

Associate Manager: Stephanie Petropoulos

Creative Agency: adam&eveNYC

Chief Creative Officer: Richard Brim

Executive Creative Directors: David Brown, Daniel Bonder

Creative Directors: Patrick Glorieux & Matthew McFerrin

Creatives: Forrest Clancy & Jay Parekh

Managing Director: James Rowe

Head of Strategy: Stuart Harrison

Agency Head of Production: Victoria Bennett

Executive Producer: Sian Parker

Account Director: Jamie Robinson

Account Supervisor: Sophie Jacoel

Head of Design: Mitch Horton

Senior Designer: Kelsey Plantas

Media Agency: Connect

PR Agency: ICF Next

Talent Agency: The Marketing Arm

Production company: Smuggler

Director: Benji Weinstein

Head of Production: Alex Hughes

Producer: Jason Manz

Director of Photography: Darko Suvak

Production Supervisor: Scott Passey

Camera Operator: Vincent Foeillet

1st AC: Laura Goldberg

1st AC B-Cam: Faith Brewer

2nd AC: Eric Matos

DIT: Lee De Arakal

Editorial: Cosmo Street

Executive Producer: Maura Woodward

Editor: Tessa Davis

Edit Assistant: Joshua Berger

Producer: Amanda Slamin

Audio: Wave

Sound Engineer: Aaron Reynolds and Chris Afzal

Producers: Eleni Giannopoulos and Vicky Ferraro

Post Production: nineteentwenty

Producers: Claire Cullen and David Keegan

Colorist: Kai Van Beers

Flame Artist: Adam McHale, Ryan Hadfield

Genres: Comedy

Categories: Beers, Alcoholic Beverages

adam&eveDDB, Fri, 25 Jun 2021 15:12:00 GMT