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adam&eveDDB's Waitrose Christmas Campaign Appeals to Festive Foodies


HLA's Simon Ratigan shoots Christmas goodness with cameo appearance from Heston Blumenthal

adam&eveDDB's Waitrose Christmas Campaign Appeals to Festive Foodies

Waitrose is gearing up for its first Christmas campaign by adam&eveDDB. Featuring an array of delicious festive products available at Waitrose, the advert is a celebration of the diverse and unique ways we celebrate the festive season, showing that no matter what makes Christmas special for you, always make it with Waitrose.

From Wookey Hole Cave Aged Cheddar and Signature Spice Christmas Pudding, to Heston from Waitrose Chocolate Buck's Fizz Swirl and Turkey Breast Parcel with Pork, Gingerbread & Apricot Stuffing, each scene is filled with delicious festive food available in stores this Christmas. The ad also features a cameo from Heston Blumenthal, whose famous Christmas range is back in stores this season.

The ad was written by Patrick McClelland and Feargal Ballance and directed by Simon Ratigan at HLA, who also directed the brand’s recent Autumn at Waitrose campaign. It is set to Cab Calloway’s 1940’s Jazz classic ‘Everybody eats when they come to my house.’

The 60 second spot will break online on the 4th of November and on TV on 8th November. The campaign also includes 10 second ‘moments’, 20 second product spots, a press campaign, as well as innovative interactive digital display.

Waitrose will also be celebrating all of the special and individual moments that symbolise Christmas on its social channels by encouraging people to share what really #MakesChristmas for them.

Rupert Thomas, Marketing Director, Waitrose, says: “We celebrate with food, we unwind with food, we get to know each other with food. Delicious things to eat make the moments that matter even more memorable, especially at Christmas”. 

Richard Brim, Executive Creative Director, adam&eveDDB, says: “Our ad for Waitrose celebrates all those little moments that make Christmas, Christmas, and that’s 9 times out of ten all about the food.”


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Genres: Tabletop

Categories: Supermarkets, Retail and Restaurants

adam&eveDDB, Wed, 04 Nov 2015 12:44:56 GMT