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adam&eveDDB's Reindeer Princess Film for Esso Reimagines Touching True Life Story

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Film about Anne, a young Reindeer racer, and her struggle for belonging was directed by Wilkins and Maguire at Stink

adam&eveDDB's Reindeer Princess Film for Esso Reimagines Touching True Life Story
adam&eveDDB has drawn on a real-life story from a remote Norwegian community in its new campaign for Esso.
The film, which is released on Monday 18 December, is called ‘The Reindeer Princess’. It tells the story of Anne, a young woman growing up in Norway, and her struggle to feel that she belongs.
Filmed in the snowy north of Norway, it shows Anne amid a vast herd of reindeer, her affinity with the animals immediately apparent.

Against the odds, she has become the world’s number-one reindeer racer and gained acceptance in the traditional community where she lives.

Amid the snowscape, we then see footage of an Esso service station providing a beacon of light and connection to the outside world for the people who live in this remote place.

Paul Cohen, Global Executive Creative Director on ExxonMobil, adam&eveDDB said: “This is a compelling and human story that shows the difference an Esso station can make to a remote community.Esso are proud to keep the Reindeer Princess racing and this seemed like the perfect time of year to bring this story to a wider audience.”

The film runs online and in social media across European markets. It was directed by Wilkins and Maguire at Stink.

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Audio Post Production: Mark Hellaby 750MPH

Composer: Adem Ilhan


Edit Company: TVC Soho

Editor: Peter Norrey

Post Production / VFX

Colourist: Seamus, Luddy and James Bamford

Post Production Company: The Mill

Producer: Alexandra Paton

Production Company

Director: Wilkins & Maguire

DOP: Tat Radcliffe

Executive Producer: Jon Chads

Producer: Paz Parasmand

Production Company: Stink Films

Media Agency

Media Agency: UM

Planner: Jack Graham


Advertiser: Esso

Marketing Communications Manager : Christophe Fay

Creative Agency

Agency Production: Rebecca Holt

Chief Creative Officer: Rick Brim

Creative Agency: Adam&EveDDB

Global Business Lead: Katie Toller and Peter Lewis (Director)

Music Supervisor: Adem Ilhan

Planner: James Price and Philip Mattei

Senior Account Manager: Adriane Bowes

Creatives: Natasha Lyons and Dan Lacey

Genres: People, Scenic

Categories: Oil, Utilities

adam&eveDDB, Mon, 18 Dec 2017 14:41:07 GMT