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adam&eveDDB's Reindeer Princess Film for Esso Reimagines Touching True Life Story

18/12/2017
Advertising Agency
London, UK
282
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Film about Anne, a young Reindeer racer, and her struggle for belonging was directed by Wilkins and Maguire at Stink
adam&eveDDB has drawn on a real-life story from a remote Norwegian community in its new campaign for Esso.
 
The film, which is released on Monday 18 December, is called ‘The Reindeer Princess’. It tells the story of Anne, a young woman growing up in Norway, and her struggle to feel that she belongs.
 
Filmed in the snowy north of Norway, it shows Anne amid a vast herd of reindeer, her affinity with the animals immediately apparent.

 
Against the odds, she has become the world’s number-one reindeer racer and gained acceptance in the traditional community where she lives.


Amid the snowscape, we then see footage of an Esso service station providing a beacon of light and connection to the outside world for the people who live in this remote place.


Paul Cohen, Global Executive Creative Director on ExxonMobil, adam&eveDDB said: “This is a compelling and human story that shows the difference an Esso station can make to a remote community.Esso are proud to keep the Reindeer Princess racing and this seemed like the perfect time of year to bring this story to a wider audience.”

The film runs online and in social media across European markets. It was directed by Wilkins and Maguire at Stink.

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