adam&eveDDB has launched its second Christmas campaign for Mulberry to remind customers that a Mulberry bag is a gift unlike any other. The two minute online film is a playful take on the Nativity Story featuring a very British ensemble of characters who come from far and wide to witness the ‘Miracle of Mulberry’. 

The film opens innocuously enough, with a woman delightedly unwrapping an iconic Bayswater bag from her husband, only to take an unexpected turn as a series of strangers arrive uninvited to her house to marvel at her new gift. As the scene unfolds, it becomes increasingly familiar until viewers realise that it’s a modern British re-imagining of the Nativity Story, with Mulberry at its heart. The film ends with the thoroughly bemused boyfriend observing amidst all the fuss: ‘It’s just a bag’, before fading to the line: #MulberryMiracle.

The campaign breaks on 2nd November and encompasses an online film, social activation and a website competition.

Rick Brim, Executive Creative Director, adam&eveDDB, commented: “I don’t think you can underestimate that joyous moment when you receive the gift of a Mulberry handbag. So with that in mind this idea is simple, funny and couldn’t be more Christmassy if it tried.”

Anne Marie Verdin, Brand Director, Mulberry, commented: ”Everyone at Mulberry loves Christmas and every year we like to put out an amusing tongue-in-cheek little story about how difficult it is to get Christmas right. Our research shows that men are particularly nervous about the consequences of getting it wrong. We like to make people smile in the run up to their hopefully… perfect Christmas.”