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adam&eveDDB's Furtastic Temptations Music Video Takes Us Back to the '80s

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Cats cover the 1980s classic 'Don’t You (Forget About Me)' in spot directed by Ninian Doff

adam&eveDDB's Furtastic Temptations Music Video Takes Us Back to the '80s

Today, Temptations Brand launched a new online media campaign encouraging cat owners to remember their feline friends and “Treat Them Too” with America’s No. 1 cat treat. 

Created by adam&eveDDB, the campaign’s first digital content release features a 1980s-style music video starring the Electric Furs – a fictitious band made up of real cats “singing” and “playing” instruments – performing a feline rendition of “Don’t You (Forget About Me)” by Simple Minds. Directed by award-winning filmmaker Ninian Doff, the entertaining video takes a tongue-in-cheek look into how cats may try to convince their human counterparts to remember to treat them too. 

“With only half of cat owners treating their cats, the Temptations brand always looks for fun, creative ways to bring attention to the cat treating category," said Arren Beach, Temptations Brand Manager.  “The ‘Treat Them Too’ campaign uses entertaining digital content – like this music video – to showcase Temptations treats and encourage cat owners to treat their cats when they treat themselves.” 

“Cat videos are brilliant fun, and millions of people watch them every day,” said Richard Brim, executive creative director at adam&eveDDB. “In order to reach that audience, we made a music video starring the Electric Furs, with one simple message – reminding cat owners to ‘Treat Them Too.”

Live now on Temptations Brand’s Facebook and YouTube channels, the “Don’t You (Forget About Me)” remake includes the full music video and one 30-second spot, and will have shorter video cut downs for release on Temptations Brand’s social channels in the coming weeks. The video will be supported by a number of integrated marketing efforts, including creative digital content, social media posts and partnerships on popular platforms such as the Snapchat Discovery and BuzzFeed.   

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Post Production / VFX

2D Artist: Steve Murgatroyd

Colourist: Julien Biard

Post Production Company: Finish

Producer: Cheryl Payne

Creative Agency

Chief Creative Officer: Ben Priest

Creative Agency: adam&eveDDB

Creatives: Matt Fitch, Mark Lewis

Executive Creative Director: Ben Tollett, Richard Brim

Head of Planning: Jessica Lovell

Managing Partner: Fiona McArthur

Planner: Enni-Kukka Tuomala

Producer: Suzy MacGregor

Social: Jessica Taylor

Media Agency

Media Agency: MediaCom / Starcom US

Digital Production Company

Partner: (Interactive) Simon Adamson

Production Company

Director: Ninian Doff

DOP: Partick Meller

Executive Producer: James Sorton

Production Company: Pulse Films

Producer: Sam Chitty


Artist: Paul Beard

Audio Post Production: 750 MPH

Composer: Schiff / Forsey

Music Supervision: Leland Music

Music Clearance: Sound Lounge


Edit Company: Trim

Editor: Ross Hallard

Genres: Music performance, Comedy

Categories: Home, Pet Supplies

adam&eveDDB, Tue, 09 Aug 2016 10:40:28 GMT