Peach
dlmdd
adstars
I Like Music
liahome
Electriclime gif
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

adam&eveDDB Wins Surf Business in the UK

Hires, Wins & Business 112 Add to collection

Agency to begin work on a campaign to break in the second quarter of 2019

adam&eveDDB Wins Surf Business in the UK

Surf, the Unilever-owned laundry detergent brand, has moved its UK advertising account to adam&eveDDB following a competitive pitch process.

The agency will take lead creative responsibilities on the Surf brand across the UK, working initially on a campaign to break in the second quarter of 2019. Activity will include film, out-of-home and print.

adam&eveDDB was briefed to encourage people to choose Surf over rival detergent Bold, and own label brands, by reinforcing its scent credentials in a distinctive, relevant, and down-to-earth way.

Gemma Cleland, VP Homecare at Unilever, said: "The team at adam&eveDDB impressed us with their understanding of Surf and the creative possibilities around how we deepen our relationship with the brand's millions of customers while continuing to attract new fans. We're looking forward to seeing how, together, we can deliver on our big ambitions for Surf in 2019."

Rob Nichol, managing partner, at adam&eveDDB, said: "Surf is a much loved household brand with huge potential. We feel lucky and privileged to be working with the team there and can't wait to put our ideas for the brand into action.”

view more - Hires, Wins & Business
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
adam&eveDDB, Mon, 04 Feb 2019 12:44:26 GMT