adam&eveDDB Wins Surf Business in the UK

Surf, the Unilever-owned laundry detergent brand, has moved its UK advertising account to adam&eveDDB following a competitive pitch process.

The agency will take lead creative responsibilities on the Surf brand across the UK, working initially on a campaign to break in the second quarter of 2019. Activity will include film, out-of-home and print.

adam&eveDDB was briefed to encourage people to choose Surf over rival detergent Bold, and own label brands, by reinforcing its scent credentials in a distinctive, relevant, and down-to-earth way.

Gemma Cleland, VP Homecare at Unilever, said: "The team at adam&eveDDB impressed us with their understanding of Surf and the creative possibilities around how we deepen our relationship with the brand's millions of customers while continuing to attract new fans. We're looking forward to seeing how, together, we can deliver on our big ambitions for Surf in 2019."

Rob Nichol, managing partner, at adam&eveDDB, said: "Surf is a much loved household brand with huge potential. We feel lucky and privileged to be working with the team there and can't wait to put our ideas for the brand into action.”