Highways England has awarded its creative agency contract to adam&eveDDB – a second win for the agency following their appointment to the government roster last year.
The three-year contract will see adam&eveDDB deliver a number of fully-integrated campaigns, supporting the company’s aim to reduce the number of people killed and seriously injured on the 4,300 miles of England’s motorways and major A roads.
Alison Holliday, Head of Marketing at Highways England said:
“We are delighted to work with adam&eveDDB to develop our safety focused behaviour change campaigns which aim to reduce the number of people killed and seriously injured on the network. “
Tammy Einav, Joint-CEO of adam&eveDDB, added:
“Highways England’s work saves lives. We are honoured to be given the opportunity to partner with them to continue to make England’s motorways and main trunk roads safer for everyone.”