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adam&eveDDB Transports You to the Indian Ocean with 360 Experience for Waitrose

Creative 242 Add to collection

Campaign heroes the responsibly sourced handline-caught method of fishing for fresh tuna

adam&eveDDB Transports You to the Indian Ocean with 360 Experience for Waitrose

Waitrose has launched its latest instalment in their brand campaign to show greater transparency and honesty around their farming and sourcing practices.

Created by adam&eveDDB with media planning & buying by Manning Gottlieb OMD, the next execution in the campaign transports viewers to the Indian Ocean and heroes the responsibly sourced handline-caught method of fishing for fresh tuna. Viewers can explore the ad in 360° for ‘access all areas’ – an invitation to explore behind the camera lens and engage with an interactive window into Waitrose’s sourcing practices.

The latest campaign, which spans TV, VOD, digital display and print, builds upon last year’s ‘LIVE from the farm’ element to the 'Everything we do, goes into everything you taste' campaign, further differentiating Waitrose for their commitment to treating people fairly, treading lightly on the environment and supporting responsible sourcing.


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Client

Advertiser: Waitrose

Post Production / VFX

Colourist: Matt Turner

Post Production Company: Absolute, (360) Visualise

Producer: Dan Bennett, Matthew Shannon / Arnaud Baernhoft / Henry Stuart

VFX Supervisor: Ben Robards

Offline

Edit Company: Ten Three

Editor: Rebecca Luff

Music

Audio Post Production: Mark Hellaby @ 750mph

Production Company

Director: Max Fisher

DOP: Martin Hill, Luke Jacobson

Executive Producer: Simon Elborne

Producer: Jeremy Bannister

Production Company: Outsider

Media Agency

Media Agency: Manning Gottlieb OMD

Creative Agency

Art Director: Sophie Knox

Chief Creative Officer: Richard Brim

Copywriter: Miles Carter

Creative Agency: adam&eveDDB

Digital Producer: Jenny Smart

Managing Partner: Tammy Einav

Planners: Dom Boyd, Gail Anderson-Brown

Print Producer: Louis Cubbon

Producer: Kreepa Laxman

Genres: Scenic

Categories: Supermarkets, Retail and Restaurants

adam&eveDDB, Tue, 04 Apr 2017 12:22:46 GMT