adam&eveDDB today announces the promotions of Milla McPhee and Nick Hirst.
Milla McPhee, strategy director, will become the agency’s new head of planning. McPhee, who joined the agency in 2016, will manage the day-to-day running of the planning department and will continue to lead strategy on key client accounts. She previously worked at Grey London and before that Droga5 in New York.
Nick Hirst, who joined the agency in 2014 from Dare, will step up from his current head of planning position to the role of executive strategy director. Hirst, who leads planning on Volkswagen, Aviva and McCain, and along with Alex Hesz, led strategy on the successful European Volkswagen pitch, will drive adam&eveDDB’s core planning and data offering.
Alex Hesz, chief strategy officer at adam&eveDDB, comments: “Holding the ‘triple crown’ of planning last year – the IPA Effectiveness Agency of the Year, APG Agency of the year and Effies Agency of the Year – shows the standards we set ourselves; standards that Milla and Nick have helped us establish. They’re smart, kind, progressive, and I am proud to come to work with people like them.”