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adam&eveDDB Plays it Cool with Latest VW Tiguan Campaign

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Smuggler's Guy Shelmerdine directs a big arrival in new spot

adam&eveDDB Plays it Cool with Latest VW Tiguan Campaign

Volkswagen has launched a major campaign for its forthcoming new Tiguan SUV showing that with its new styling, features and cutting edge technology it is possible to make even the school run cool.

‘The Big Arrival’, created by adam&eveDDB, features a typical drive-to-school trip – perhaps the quintessentially humdrum everyday drive.  But in the new ad, the trip receives a major injection of excitement courtesy of the new second generation Tiguan. 

Running under the strapline: ‘The new Tiguan. Cool. Calm. Connected.’ the campaign broke at the weekend across major terrestrial and digital TV channels and is supported by a digital and outdoor campaign, including an IMAX takeover.

Glyn Butterworth, Volkswagen UK’s National Communications Manager, said: “Volkswagen has a superb heritage of advertising creative, and along with the team at adam&eveDDB, we have worked very hard to ensure this new Tiguan campaign meets those incredibly high standards. Above all, we hope this campaign allows viewers in the UK to continue to enjoy our advertising.”

Russell Hopson, Group MD, adam&eveDDB, says: “'Volkswagen’s heritage in advertising was recently described as ‘witty, knowing and understated’. I believe we’ve made work here that’s worthy of both this fantastic new car and its brand heritage.”

The new Tiguan is a compact SUV styled and engineered to challenge not just the best in its class, but also premium-priced rivals from across the market.  It arrives in Volkswagen 191 UK Retailers this month.

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Media Agency

Media Agency: Mediacom

Planner: Nicole Elliott, Dee Levison

Post Production / VFX

Post Production Company: The Mill

Producer: Clare Melia

Production Company

Director: Guy Shelmerdine

DOP: Tim Maurice Jones

Producer: Emma Butterworth

Production Company: Smuggler


Audio Post Production: 750mph

Music Supervision: Tom Stanford @ Platinum Rye

Song: Dead Prez ‘Hip Hop’

Sound Engineer: Sam Ashwell


Edit Company: Work Post

Editor: Saam Hodivala

Creative Agency

Art Director: Frank Ginger

Chief Creative Officer: Ben Priest

Copywriter: Shay Reading

Creative Agency: adam&eveDDB

Executive Creative Director: Ben Tollett, Richard Brim

Planner: Nick Hirst

Producer: Rebecca Holt

Genres: Comedy

Categories: Cars, Automotive

adam&eveDDB, Mon, 23 May 2016 10:10:59 GMT