adam&eveDDB Hires TikTok Creative Director as It Expands Creative Department

Paula Hochberg, previously creative director at TikTok Brand & Creative Studio, has joined adam&eveDDB as creative director.

Prior to working at TikTok, Hochberg was creative lead at Sid Lee London. Hochberg studied in Belgium and worked for several years in Madrid and Buenos Aires. She has worked across a number of high-profile brands, including TikTok, SKYN, Ubisoft, H&M, Moët&Chandon, Longines, THINK!, Prime Video, Honda, Coca-Cola, Heineken, Vodafone, McDonalds, Samsung and the International Committee of the Red Cross.

Hochberg’s work has won several awards; the ‘Hope’ & ‘Decisions’ campaigns for the International Committee of the Red Cross picked up a Cannes Lions Grand Prix (Film Craft), a Gold Lion Film Craft (Script) and a Bronze Lion (Film) in 2018, alongside D&AD Wood and Graphite Pencils.

Hochberg will join the agency this month and will report to adam&eveDDB chief creative officer Richard Brim.

Paula Hochberg, creative director at adam&eveDDB, said: “I’ve always admired the work and culture at adam&eveDDB, it’s a dream to be surrounded by such a creative and talented team.”

Richard Brim, chief creative officer at adam&eveDDB added: “We’re very happy to welcome Paula on board as we expand our creative department. She has produced stellar, award-winning work for high-profile clients and we can’t wait to see some of the exciting work she will be producing for the agency.”