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adam&eveDDB Creates Horror Movie for Cats Inspired by Their Fear of Everyday Objects

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TEMPTATIONS brand introduced 'Scaredy Cat,' a frightening feline tale for Halloween haunts
adam&eveDDB Creates Horror Movie for Cats Inspired by Their Fear of Everyday Objects

Just in time for Halloween, the TEMPTATIONS brand have premiered 'Scaredy Cat,' the first-ever horror movie for cats. The terrifying tale, which went live on Friday, October 16th at 6:30 PM ET on YouTube and Amazon Fire TV, follows a lone kitty through a spooky haunted house. As a storm rages outside, a mysterious ball of yarn leads the cat from room to room, with fear lurking around every corner. The story culminates in the kitchen with the biggest fright of all – a cucumber.

"If you're a cat lover, there's a good chance you've gone down the rabbit hole of internet videos of cats jumping in fear at the sight of a cucumber," said Craig Neely, vice president of marketing at Mars Petcare. "Those very entertaining clips were the inspiration behind 'Scaredy Cat.' We expanded on that insight and turned cats' fear of these seemingly ordinary vegetables into a tongue-in-cheek horror movie for cats and their owners to enjoy together during the Halloween season."

The brand, along with creative agency adam&eveDDB, worked with the Waltham Petcare Science Institute, to enhance the movie with specific sound frequencies that would capture cats' attention. The result is a short film truly designed for cats – and it seems to have done the trick. 

This Halloween, don't trick your cat, treat them. As cat lovers prepare to snuggle up with their pets for the premiere of 'Scaredy Cat,' they can grab a bag of the new TEMPTATIONS Creepy Catnip Treats. They're the purr-fect snack to enjoy during a 'Scaredy Cat' movie night. The limited-edition treats are available online and at major retailers.

Tune into the film on Amazon Fire TV streaming devices by clicking on the 'Scaredy Cat' banner or by saying "Alexa, find 'Scaredy Cat' on YouTube" with your Alexa Voice Remote or hands-free with a paired Echo device or Fire TV Cube.

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Agency 

AGENCY: adam&eveDDB

CHIEF CREATIVE OFFICER: Rick Brim

CREATIVE DIRECTOR: Colin Booth

CREATIVE DIRECTOR: Ben Stilitz

CREATIVE DIRECTOR: Andre Sallowicz

CREATIVE DIRECTOR: Simon Vicars

CREATIVE TEAM: Lily Scarlett Hurst, William Blackburn

GROUP MANAGING DIRECTOR: Fiona McArthur

MANAGING PARTNER: Charlotte Cook

BUSINESS DIRECTOR: Loella Collier

ACCOUNT DIRECTOR: Sarah Cornish

ACCOUNT MANAGER: Clive Olamiju

ACCOUNT EXECUTIVES: Alizee Lawson, Hugo Evans

HEAD OF STRATEGY: Milla McPhee

SENIOR PLANNER: Jack Spicer

HEAD OF PRODUCTION: Ben Sharpe

INTEGRATED PRODUCER: Stephen Mead

HEAD OF STRATEGY: Milla McPhee

EXECUTIVE CONTENT DIRECTOR: Simon Adamson

HEAD OF CONTENT: Jess Taylor

SOCIAL MEDIA DIRECTOR: Rebecca Wilson

SOCIAL EXECUTIVE: Phoebe Wright

Production

PRODUCTION COMPANY: Zombie/Blinkink 

DIRECTOR: Paulo Garcia

CO- DIRECTOR: Luiza Queiroz

EXECUTIVE PRODUCER: Natalia Gouvêa, Bart Yates

PRODUCTION DIRECTOR: Marcio Lovato, Gareth Owen

CREATIVE DIRECTOR: Daniel Salles

PRODUCTION DESIGN AND ART DIRECTOR: Joseph Specker Nys

PHOTOGRAPH DIRECTOR: Lucas Barreto

ANIMATION DIRECTOR: Patrick Botton

CG/VFX SUPERVISORS: Isaac Buzzola/Rafael Segnini

COLOR GRADING: Psyctho n’ Look/Marcinho.abc

MUSIC

Composer: Chris White

Producer: Sean Craigie-Atherton

Music Production Company: SIREN

SOUND

Sound Studio: Factory

Sound Designer: Jon Clarke

Audio Producer: Deborah Whitfield

Genres: Horror, Animation

Categories: Short films, Short Films and Music Videos

adam&eveDDB, Tue, 20 Oct 2020 11:12:57 GMT