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adam&eveDDB Celebrates Music, Fashion & Smithwick's Beer with One-shot Spot

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ENVY creates dynamic soundscape for new Smithwick’s Spot

adam&eveDDB Celebrates Music, Fashion & Smithwick's Beer with One-shot Spot

adam&eveDDB have created an epic one-shot film to celebrate the enduring quality of Smithwick’s. Directed by Rattling Stick’s David Edwards, the film seamlessly demonstrates how only the best – including the Irish ale – have stood the test of time.

The single-take journey celebrates superiority in the classics, from the flat cap to Smithwick’s, via vinyl and brogues. ENVY provided the sound design, anchoring the film upon another classic – Betty Moorer’s iconic version of ‘It’s My Thing’.

Moving through the interior and exterior of a packed out bar, the camera effortlessly switches focus between individuals and groups as it showcases the classic items, finally settling on a perfectly poured pint of Smithwick’s.


The single-shot nature of the film threw up a number of design challenges for ENVY Sound Engineer Arge, who expertly crafted a dynamic soundscape putting the viewer at the heart of the exciting bar environment.

Arge comments: “The sound design brief was to reflect the movement of the camera whilst enhancing the liveliness and excitement of the bar.  The track – the Betty Moorer version of ‘It’s My Thing’ – was key to the spot.

“To enhance the excitement of the bar, the track was placed directly into the scene to make it diegetic. It was important for the sound to move with the camera, so we added multiple reverb environments as the scene travels in and out of the pub, giving the effect of placing the music central to the action.  

“For the pub crowd and street sounds, specific recordings were made in the studio, from which lots of tiny edits were taken to give the impression of catching little bits of people’s conversations as you pass them. Doppler effects were also used on some of the voices and laughs, to create a sense of passing directly through the middle of people’s conversations.”

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Client

Advertiser: Diageo

Brand: Smithwick’s

Production Company

Director: David Edwards

Producer: Chris Harrison

Production Company: Rattling Stick

Music

Audio Post Production: ENVY

Producer: James Trimming

Sound Engineer: Arge

Creative Agency

Creative Agency: adam&eveDDB

Producer: Charles Woodall

Genres: Music performance, Music & Sound Design

Categories: Beers, Alcoholic Beverages

ENVY Advertising, Fri, 10 Apr 2015 09:21:05 GMT