adam&eveDDB have been appointed by Save the Children International to work on their new global campaign calling on the public to Stop the War on Children. adam&eveDDB will work with Save the Children International and the 28 member organisations across the world. adam&eveDDB is also Save the Children UK’s agency of record.
In 2019, Save the Children mark 100 years since founder Eglantyne Jebb began fighting for the rights of children following the First World War. Ever since, Save the Children have been working to ensure that the world’s most marginalized and deprived children survive, learn, and are protected from all forms of violence.
To mark this centenary milestone, Save the Children is launching a global campaign to protect children caught up in war. The campaign will seek to engage both the public and world leaders so that the wellbeing of children in conflict is prioritized.
Mat Goff, joint CEO, at adam&eveDDB, said: “Children should never be the victims of armed conflict and International Law protecting them must not be ignored. It’s time we all put pressure on governments around the world to uphold the law and protect the millions of children suffering and dying in conflict today.”