adam&eveDBB and Virgin Atlantic Tell Britain To #GetOutOfOffice

Virgin Atlantic is encouraging the British working population to #GetOutOfOffice in a newcampaign by adam&eveDDB.

Studies show that a third of the British working population are not taking their total annual leave allowance, making the office the country’s most popular holiday destination.

To launch the #GetOutOfOffice campaign, Virgin Atlantic asked Judith Chalmers, star of the iconic holiday television programme ‘Wish You Were Here…?’ to present a tongue-in-cheek film taking viewers through a destination guide of an office.Directed by The Bobbsey Twins From Homicide, the film sings the praises of the canteen’s offerings, the car park views and the wide variety of activities on offer.

The #GetOutOfOffice activity also encompasses outdoor, press, digital and social. Virgin Atlantic is concurrently running its worldwide sale offering discounted flights to a range of destinations for a limited time only.

Fuelled by Virgin Atlantic’s brand attitude of 'Life doesn’t come to you, so go to it', #GetOutOfOffice is part of a drive in the airline’s digital and social activity aimed at those with an adventurous and impulsive spirit and follows the successful ‘One Day’ campaign launched in May 2016.