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adam&eve DDB is Saving Dogs From British Teeth in GREENIES Campaign

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A humorous new campaign tackles 'Anglo-canine-asitis', a lapse of oral hygiene in dogs

adam&eve DDB is Saving Dogs From British Teeth in GREENIES Campaign

American dogs everywhere are suffering. No, it’s not non-organic dog beds, cancelled K9 spa retreats or shamefully sheer shaves at the groomers. American dogs are affected by “Anglo-canine-asitis”. Or more simply, a lapse in oral hygiene.

Periodontal disease is currently the number one diagnosed disease in pets. The GREENIES Brand has released a cheeky new campaign, titled “British Teeth,” reminding dog-owners on the importance of dental health for their canine companion, and the role GREENIES Canine Dental Treats can play to help control plaque and tarter.  Timed appropriately with National Pet Dental Health Month in February, the campaign was created by UK-based ad agency, Adam & Eve/DDB London.  The video (link) portrays a veterinarian explaining humorous scenarios of a fictitious problem for dogs worldwide, “British Teeth Disorder”i. The campaign features an array of hyperbolic characters from all walks of life with one thing in common, questionable dental hygiene. The video ends with a smile from the vet and his dog, with amazing teeth thanks in part to GREENIES Canine Dental Chews.

“By the age of three, almost 76 percent of dogs show signs of oral hygiene issues”, said Anna Rudeva, Marketing Director, Dog Treats. “The GREENIES Brand is a leader in the pet oral care category, and we saw this as an opportunity to shed light on a serious issue in a tongue-in-cheek, playful way. Our goal is to educate dog-owners about the prevalence of periodontal disease and convey the importance of oral care as part of your pet’s regular routine in a way consumers will remember.”

GREENIES Canine Dental Treats are proven to fight both plaque and tartar buildup, freshen breath and help maintain healthy teeth and gums. Designed for daily treating, these dental treats are low in fat and nutritionally complete for adult dogs.

The campaign is digitally focused including social media posts, earned media, YouTube and partnerships on popular platforms such as Amazon.

For more information on GREENIES treats, visit, or

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Audio Post Production: Factory

Producer: Ryan Smith

Sound Design: Phil Bolland

Post Production / VFX

Post Production Company: Coffee & TV


Advertiser: GREENIES

Creative Agency

Creative Agency: Adam & Eve/DDB London

Genres: Comedy

Categories: Home, Pet Supplies

adam&eveDDB, Tue, 31 Jan 2017 13:27:30 GMT