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Adam DeVine Might Be in the Wrong Taco Bell Commercial
08/02/2019
Group745
Advertising Agency
Los Angeles, USA
1.5k
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Deutsch launches US campaign announcing brand's delivery partnership with Grubhub
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Most dreams take focus, sweat and a lot of hard work. Other dreams include hot, fresh Quesaritos and Chalupas delivered fast, right to the front door. Taco Bell fans have been wishing for delivery for years and now it’s coming true. Today, Taco Bell is announcing delivery in the US available via Grubhub, uniquely designed for an even faster experience. And for a limited time, all Taco Bell orders over $12.00 come with free delivery excluding tax.

To ensure faster delivery, Taco Bell has integrated its point-of-sale system directly into the Grubhub app, which means pickup is timed to the moment an order is ready, helping precious cargo like Bean Burritos and Crunchwrap Supremes make it to the doorstep hot, fresh and Fire Sauce-ready. When there’s a taco craving, there’s a need for Taco Bell delivery, so Grubhub is also bringing more drivers to areas with Taco Bell restaurants so more fans can stay in, stay warm, stay fed and live más.

The joy of having taco dreams come true is celebrated in a new national Taco Bell advertising campaign from Deutsch that stars actor Adam DeVine. The 15-, 30- and 60-second commercial spots show that while some dreams take determination and patience, other dreams are simpler and can come right to your door - like Taco Bell via Grubhub delivery.

“We are thrilled because our expanded Grubhub delivery access for our Taco Bell customers will help satisfy their cravings with the delicious Taco Bell they already know and love, whenever, wherever and however they want it,” said President of Taco Bell, North America, Julie Felss Masino.  “Our approach to delivery is a recipe for success all around, not only benefiting our customers but also our team members, franchisees and Grubhub drivers, by streamlining how orders hit our kitchens and when they are picked up.” 

“We’ve been working towards the moment of nationwide Taco Bell delivery since we first announced our partnership with Yum! Brands last year, and we’re excited that it is now a reality,” said Seth Priebatsch, head of enterprise restaurants, Grubhub. “Diners can now order delivery from thousands of Taco Bell locations across the country, granting access to famous classics like Cheesy Gordita Crunch and Nacho Fries - when they want it, where they want it - more convenient than ever.”

Credits
Agency / Creative
Work from Deutsch LA
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