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Adam Berg’s Amusing Uber Film Highlights the Absurdity of Traffic

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Pedestrians ride cardboard boxes in this Forsman & Bodenfors ad with a nostalgic soundtrack

Adam Berg’s Amusing Uber Film Highlights the Absurdity of Traffic
Uber is highlighting the absurdity of the traffic situation in Asia’s biggest cities as part of its first ever brand purpose campaign.

Using cardboard boxes to represent cars, the film humorously shows the reality of how people get around currently and ends with images of a city being overrun by boxes. The film was shot on the streets of Bangkok with around 200 extras, the soundtrack is ‘Bare Necessities’ from the 1967 Disney film ‘The Jungle Book’.

The film is a reminder of just how serious the traffic crisis enveloping our cities is becoming. Uber-commissioned research  show that people in Asia are stuck in congestion for 52 minutes every day, in addition to the 26 minutes they spend trying to find parking spots. Forty three percent of millennials are considering getting rid of their cars all together. 



Ridesharing companies like Uber are part of the solution to traffic congestion because they can create a viable alternative to private car ownership by giving people access to an affordable, reliable and safe ride. Together with good public transit, they make it easier for cities to move to a car-lite future.

”We use boxes as a way to dramatise the traffic situation and highlight some of the funny, absurd and occasionally annoying situations that we face on daily basis in traffic,” says Esh Ponnadurai, Marketing Director, Uber, Asia Pacific. “We also hint at the need for solution, of which ride-sharing plays an important role.”
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Music

Sound Design: Redpipe

Sound Engineer: Joakim Kristensen

Offline

Edit Company: TRIM

Editor: Paul Hardcastle

Post Production / VFX

Colourist: Mark Gethin

Grade: MPC Los Angeles

Post Production Company: Swiss

VFX Supervisor: Leo Wilk

Production Company

1st AD: Tony Fernandez

Director: Adam Berg

DOP: Mattias Rudh

Executive Producer: Johan Lindström

Producer: Ben Croker

Production Company: INDIO

Production Manager: Kate Wynborne

Client

Brand: Uber

Creative Agency

Account Supervisor: Sanna Fagring

Art Director: John Bergdahl

Copywriter: Jacob Nelson, Rikke Jacobsen

Creative Agency: Forsman & Bodenfors

Designer: Emelie Lindquist, Johan Fredriksson

Music Supervisor: Jenny Ring

Planner: Tobias Nordström, Leo Bovaller

PR: Bjarne Darwall

Producer: Alexander Blidner

Genres: In-camera effects, Comedy, Visual VFX

Categories: Travel, Tourism

Forsman & Bodenfors, Wed, 01 Nov 2017 14:54:43 GMT