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Ad Tech Company Choozle Integrates BannerFlow’s Ad Production Platform

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Integration provides marketers with a complete toolkit to develop display ads

Ad Tech Company Choozle Integrates BannerFlow’s Ad Production Platform

Today, Choozle, provider of the world’s most intuitive digital advertising platform, announced the integration of BannerFlow’s powerful automated ad production platform.   

According to a 2015 white paper by Digiday, two-thirds of respondents report that finding sufficient creative resources is an obstacle to the production of optimized creative for digital marketing campaigns. 

The integration enables every Choozle customer to utilize BannerFlow’s easy-to-use drag and drop builder to create and edit a large amount of professional HTML5 banners of multiple sizes at the same time. The ad creatives can then be leveraged in Choozle ad campaigns across mobile, display and social mediums.

“We are proud to work with such a great team at BannerFlow. Integrating their powerful ad creation platform is directly in line with our mission to make digital advertising easy for all marketers,” said Choozle CEO and co-founder, Andrew Fischer. “Now our partners can build high-quality HTML5 ads literally in minutes which simplifies campaign execution and performance.”

“The integration with Choozle provides an excellent global distribution opportunity for our innovative ad creation platform that enables creative scale,” says Sebastian Scheuer, Head of Marketing for BannerFlow. “We share a vision to simplify and automate online advertising, and our highly complementary systems will provide excellent ROI to our collective clients.” 

The integration underscores a wider business development partnership between BannerFlow and Choozle as they leverage resources to scale their respective high-growth ad technology businesses. Paula Lopez, Head of Marketing at UK-based Fintech company Ebury, the first Choozle client to use the new BannerFlow integration, said, “The combined functionality of Choozle and BannerFlow provides us a seamless end-to-end solution to power our global digital advertising campaigns. And we value the transparency, efficiency, and control of running the platform in-house.”

Choozle recently announced $4.1 million in Series A funding which will be used to enhance its advertising platform and build out sales teams in Chicago, New York, San Francisco and the United Kingdom. Choozle clients include Cricket Wireless, Gaiam, and Willow Tree, as well as the agencies Balcom and Brighton. BannerFlow was named one of Sweden’s Hottest Startups of 2014 by Internetworld, and its clients include Phillips, DDB, ebookers and Unibet. 

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lbbonline.com, Tue, 31 Mar 2015 12:21:05 GMT