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AD STARS Announces This Year’s Event Theme and Entry Categories

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Entries are now open in 17 different categories

AD STARS Announces This Year’s Event Theme and Entry Categories
AD STARS is now inviting agencies, creatives, production companies, students and advertising enthusiasts from all over the world to submit their entries (free of charge) to the 11th AD STARS Awards before 15th May 2018.

Established in 2008, AD STARS received 21,530 entries last year, cementing its arrival as one of the biggest international advertising festivals in the world. Whereas other global festivals earn profits from entry fees, AD STARS is free to enter, and the only festival with a US$10,000 cash prize for Grand Prix of the Year winners.

With the theme ‘Connect!’, AD STARS 2018 will run from 23rd to 25th August at Bexco (Busan Exhibition and Conference Centre) in Busan, Korea.

Entries are now open in the following 17 categories: Film, Print, Outdoor, Radio & Audio, Design, Interactive, Mobile, Data Insights, Social & Influencer, PR, Promotion, Direct, Media, Integrated, Innovation, and Place brand.        

AD STARS is also seeking entries to its ‘Video Stars’ award categories, which celebrate groundbreaking work in the following formats: Branded Information Videos; Branded Entertainment Videos; Branded Viral Videos; Campaign Videos (Case Film); and Non Branded Videos.         

AD STARS also celebrates world-leading PSA (Public Service Advertising) campaigns and is now inviting entries in the following PSA categories, which will be in the running to win the PSA Grand Prix of the Year: Green; Human Rights; Education; Healthcare; Gender Equality; Peace & Justice; Partnerships and Others.     

“As a festival not just for those in the ad industry but also for everyone, we are committed to making the world a better place to live in by celebrating creative solutions that enhance humanity’s happiness,” says Eui Ja Lee, who has been chairperson of the AD STARS executive committee since 2007 – a role she will step down from in 2018 having built AD STARS into one of the top global festivals of creativity, based in Asia. 

Hwan Jin Choi, Co-chair of the AD STARS Executive Committee, says: “When we launched AD STARS in 2008, we set out to create a truly democratic festival where even non-professionals could enter for free. This model has proven to be a huge success, and we are delighted to welcome entries to the 11th AD STARS Awards.”

“Our theme is ‘Connect’, reflecting the fact that we now live in a hyper-connected world. Connecting with consumers has never been more difficult, so AD STARS 2018 will host a Conference and workshops to help delegates discover new ways of connecting, while also having the opportunity to connect with like-minded professionals at the festival itself,” he says.

Preliminary judging will take place from 20th to 27th June 2018, while final judging will take prior to AD STARS 2018 in Busan. To enter AD STARS 2017, visit www.adstars.org

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Ad Stars, Mon, 19 Mar 2018 13:32:08 GMT