News of the approaching Typhoon Soulik did little to dampen the spirits of the Ad Stars 2018 judges as they reached their verdict in Busan, South Korea.
The final round of judging came to a close today as the assembled jurors selected the overall Grand Prix of the festival. And while we can’t reveal any winners, there was robust discussion around the topics of scalability, the dominating trend of ‘for good’ advertising and the importance of novelty versus long-running campaign ideas.
This year the award show received 20,342 entries, down slightly from last year’s 21,530 – showing that even free-to-enter shows are feeling the effects of agencies’ award show scrutiny.
The judging this year was led by executive judges FCB New York’s Ari Halpar (who brought his team of jurors gifts of lucky Turkish Evil Eyes and Turkish delights and revealed his surprisingly encyclopaedic knowledge of musical theatre at the Jury dinner), Anna Qvennerstedt, Copywriter and Chairman of the Board at Forsman & Bodenfors in Sweden, Wooh Hoh, Chief Creative Officer of Hakuhodo Asia Pacific and Toby Talbot, Chief Creative Officer of Saatchi & Saatchi New Zealand.
The Ad Stars Festival itself kicks off tomorrow at Busan’s BEXCO centre – in between the jury room and sessions at Busan mainstay The Fuzzy Navel, judges have been dashing about trying to finalise speeches and arrange their panel discussions.
LBB Editor in Chief and MD Laura Swinton sporting her nifty new Korean hat