McCann North America
Wed, 23 Jun 2021 14:46:52 GMT
HomeGoods has everything you could ever want to make a great home. Which made us wonder, “What would happen if someone actually did that?” The result was a short-form online comedy series in which Jillian Bell makes herself way too at home, at HomeGoods.
‘Home Sweet HomeGoods’, a six-part online content series directed by John Riggi (30 Rock, Modern Family, Unbreakable Kimmy Schmidt), features Jillian Bell in her new ‘home’ at HomeGoods. Through the thrill of the finds around the store and a lovable cast of HomeGoods employees and customers, Jillian discovers joy, friendships and a lot about herself.
The content series will be available starting Wednesday, June 23rd, 2021 on HomeGoods YouTube and Instagram channels. HomeGoods will support the series through Digital, Social, Public Relations, Email, and In-Store efforts, as well as integrations through Entertainment Tonight and Access Hollywood.
Find all of the episodes here.
Written through a collaboration between director, John Riggi, Actress, Jillian Bell and Kristin Hensley and Jen Smedley, the content series was concepted by McCann New York and produced by Merman.
Home Sweet HomeGoods is a new brand effort within the existing “Go Finding” campaign. With its unique, ever-changing high quality selection and incredible savings, HomeGoods inspires new ideas, incites a rush of adrenaline and is a shopping experience that is more satisfying than any other. Because HomeGoods isn’t just about the things you find, but the feeling of finding them, just like Jillian Bell does in the series.
Creative Agency: McCann
Chief Creative Officers, North America: Tom Murphy and Sean Bryan
EVP, Executive Creative Director: Lauren McCrindle
EVP, Executive Creative Director: Erin Wendel
Creative Director: Lindsey Aquino
Creative Director: Haley Cole
Chief Production Officer, North America: Nathy Aviram
EVP, Head of Talent Partnerships: Danielle Korn
Executive Producer: Tammy Lecker
EVP, Executive Account Director: Darla Price
SVP, Group Account Director: Rik Koletar
Account Director: Christina Rizzo-Palestina
Account Director: Nicole Hruby Daniel
Account Executive: Fatima Del Barco
EVP, Head of Brand Strategy: Emily Portnoy
SVP, Group Strategy Director: Laura Frank
VP, Social Strategy Director: Danielle Karr
Strategy Director: Rosalind Mowitt
VP, Communications Strategy Director: Will Zweigart
Senior Social Strategist: Stephanie Brown
Business Affairs Manager: Madeline McCarty
Director of Talent Payment: Terry Marcello
Talent Payment Coordinator: Willow Manning
Production Company: Merman
Director: John Riggi
Managing Partner, Executive Producer: Kira Carstensen
Managing Partner, Executive Producer: Ellen Clarke
Managing Partner, Executive Producer: Annique DeCaestecker
Head of Production: Jeff Sommar
Producer: Mandy Siu
Producer: Sabrina Sipantzi Ballard
Media Agency: Mindshare
PR Agency: Edelman
Genres: Comedy, People
Categories: Retail and Restaurants , Retail StoresMcCann North America, Wed, 23 Jun 2021 14:46:52 GMT