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Actor Lamorne Morris Splashes in as Helpful New Face of BMO Bank

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FCB Canada gets Morris behind the desk in next evolution of the BMO Effect

Actor Lamorne Morris Splashes in as Helpful New Face of BMO Bank
Today, BMO introduces “New Girl” actor Lamorne Morris as its new spokesperson in its latest campaign created by FCB. Over the course of the campaign, Lamorne will play a BMO employee, showing up with his Help Desk in unconventional settings to provide people with helpful advice whenever, wherever they need it. Situations range from a date night at a restaurant, to a couple relaxing in a pool.

“At BMO, we’re committed to helping our customers on their terms, in a human and personal way. This work brings that idea to life through Lamorne’s friendly, go-out-of-his-way-to-help approach and the humor of the help desk appearing in unexpected situations,” said Jennifer Carli, VP North American Brand & Enterprise Content, BMO Financial Group. 

The campaign builds on the brand’s existing BMO Effect work, emphasizing the bank’s commitment to customer service and digital innovation.

“As we looked for a character to personify the brand, we needed someone who was approachable and witty, but also trustworthy. For us, Lamorne was the perfect choice,” said Nancy Crimi-Lamanna, CCO, FCB.

The campaign begins March 25 in the U.S. with two TV spots starring the Chicago native. The first ad promotes high-interest savings. The second spot, which promotes the BMO Harris Smart Advantage Account, will air in May, when the spots will also debut in Canada with an ad promoting the Cashback Mastercard. The campaign will be amplified digitally and on social media.

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Music Director: Daenen Bramberger

Executive Producer: Tom Hutch

Engineer: Ethan Myers

Post Production / VFX

Producer: Tory Osler (Saints Editorial), Pallavi Joshi-Firby (Alter Ego)

Editing House: Saints Editorial

Editor: Aaron Dark

Assistant Editor: Kelsey Dale-McGrath

Online: Alter Ego

Artist: Eric Perrella

Media Agency

Media Agency: UM

Director: Lily Tran (Connection Planning)

Buyer: Shadab Zaman (Senior, Investments)

Manager: Katey Gault (Connection Planning), Nicholas Pantano (Portfolio Management US), Jonathan Ross (Investments)

Partner: Andrea Hable (Portfolio Management US), Jennifer Lyon (Integrated Investments US)

Production Company

Production Company: Steam Films

Director: Benji Weinstein

DOP: Brian Newman

Executive Producer: Krista Marshall

Producer: Andrew Graham

Production Manager: Alan Kuipers

Digital Agency

Group Creative Director: Andrew MacPhee and Jeremiah McNama

Art Director: Sanna Kula, Perle Arteta and Gira Moin

Copywriter: Scott Sickle, Sara Radovanovich and Nimy Leshinski

Producer: Anne-Marie Martignago

Account Director: Allison Lochhead

Planning Director: Eryn LeMesurier

Project manager: Elizabeth Lane

Strategist: Shelley Brown (Chief Strategy Officer)

Managing Director: Tracy Little (VP)

Group Account Director: Erin Howes (VP)

Account Executive: Ali Gayowski


Sound Company: Apollo Studios


Casting Agency: Powerhouse Casting


Advertiser: BMO

VP: Jennifer Carli (North American Brand & Enterprise Content)

Brand Director: Michael Sanders (U.S. Brand and Sponsorships Advertising), Deny Soto (Canadian Brand and Sponsorships Advertising)

Senior Manager Advertising: Shelley Johnsen

Advertising Manager: Geoff Hutchinson (Assistant)

Creative Agency

Creative Agency: FCB Canada

Chief Creative Officer: Nancy Crimi-Lamanna

Art Director: Michael Morelli and Ben Playford

Copywriter: Austin Marrow, Marty Hoefkes, Josh Haupert

Group Creative Director: Andrew MacPhee and Jeremiah McNama

Account Director: Allison Lochhead

Account Executive: Ali Gayowski

Managing Director: Tracy Little (VP)

VP Group Account Director: Erin Howes

VP, Group Account Director: Erin Howes

Genres: Comedy, People

Categories: Banking, Finance

FCB Toronto, Wed, 27 Mar 2019 17:37:48 GMT