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Activision Achieves Biggest Selling Digital Opening in its History with Launch of Call of Duty: Modern Warfare

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Five by Five drives preference and sales for Activision’s 16th major title in global digital launch campaign

Activision Achieves Biggest Selling Digital Opening in its History with Launch of Call of Duty: Modern Warfare

​As one of the world’s biggest entertainment franchises, the global launch of Call of Duty: Modern Warfare saw the production of a vast array of digital content, including over 3,000 ad placements across 28 countries and 18 languages - all in just 20 days from conception to delivery.

Some assets included 10 video variations including launch countdown and game mode-specific, the latter promoted to all three major sections the MW launch has to offer: Story, Gameplay and Spec Ops.

The majority of ad placements were produced for publishers including IGN, Twitch, Spotify, ESPN and Sky to name a few and were managed using Five by Five’s proprietary digital display platform, Oceanview. 

The launch generated over $600 million within the first three days of launch - the biggest selling digital opening in Activision history.

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Genres: Action, Storytelling

Categories: Gaming, Sports and Leisure

Five by Five, Wed, 16 Oct 2019 13:02:09 GMT