ACT Fluoride Mouthwash’s Ridiculous History Lessons Offer a Better Way to Treat Tooth Decay

ACT Fluoride Mouthwash and their creative agency of record, Terri & Sandy, are looking to stand out from the sea of swishes with their newest campaign ‘Long Live Your Teeth.’ This is the first work to launch from Terri & Sandy since their partnership was announced back in August 2020.

In this fresh, witty campaign, viewers are taken back to the days of yore, with a history lesson of what are now clearly ridiculous home remedies for curing tooth decay. 

The campaign, launched on broadcast nationally, includes two :15 spots. One spot takes viewers to the middle ages when the remedy to cure tooth decay was to kiss a donkey. In the second spot, viewers are taken to ancient times where the remedy was to tie a frog to your jaw. And if you’re wondering if this is all factual - Oh, it is. Both spots include a flash forward to today, where the treatment for tooth decay looks a tad different and a swish with ACT mouthwash will do the trick for prevention.

‘Long Live Your Teeth’ for ACT is the agency’s fourth brand makeover for global consumer healthcare company, Sanofi Consumer Healthcare. The agency has also launched other new work for Sanofi Consumer Healthcare’s brands: Aspercreme, Icy Hot, and Gold Bond - check out Gold Bond’s Euphemisms if you want a good laugh. 

In a category obsessed with bold flavours and fresh breath, ACT is proving to be a bold and notable competitor, going beyond the usual messaging to tout its unique promise: ACT can make your teeth up to four times stronger to prevent tooth decay.