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Acer Unveils Experimental Europe Campaign

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Shoppers encouraged to ‘Explore beyond limits’

Acer Unveils Experimental Europe Campaign

 

Shopping centres across 25 different locations in Europe will play host to a series of interactive experiential stands where Acer will showcase its comprehensive range of Touch-and-Type products with Windows 8.
 
The stands, which have been created by Mother, are an extension of the current Acer Aspire S7 campaign in which Megan Fox explores her hidden passion for marine biology and uses her Acer Aspire S7 to develop software that allows her to talk to dolphins.
 
From the front, the stand looks just like a real dolphin tank and it contains a photo realistic dolphin animation running across a bank of up to 12 screens. The dolphin shows off and chats to consumers through Acer’s Aspire S7 and Megan’s software, encouraging them to explore more. At the rear of the stand, is Acer’s latest range of Touch-and-Type products using Windows 8, including tablets, UltrabookTM, notebooks and All-in-One desktops. Customers are free to explore the products and there is also a team of experts, dressed as scientists on hand to guide people around the new products.
 
MPC created a fully CG dolphin, modeled from scratch which appears to swim and play as if in a huge aquarium. The team worked closely with Director FX Goby, concepting various ideas for the environment, eventually choosing a massive tropical 3D aquarium, complete with fish and corals that respond to the dolphins actions.
 
“We are really proud of Acer latest range of Touch-and-Type products using Windows 8 and we wanted our customers to be able to experience them in an engaging yet comfortable environment,” emphasises Oliver Ahrens, Acer EMEA President. “Seeing Acer’s latest Windows 8 touch-and-type products from a distance isn’t enough, we wanted customers to be able to experience them first hand and explore what this new technology can offer. Our experts will guide customers through this journey.”
 
Kieran Bradshaw, strategist from Mother said: “We wanted to use Megan Fox's co-star from the Acer S7 TV spot, Zenya the Dolphin, again—this time to help support the Windows 8 launch and the new Acer touch-type range. Zenya will draw in the crowds at over 20 different locations across Europe and bring the audience witty dolphin banter and an all-new product range”. 
 
The installations will be situated in shopping centres across Europe until December, and can be found in the UK in the Westfield (Shepherd’s Bush) until 4 December and then in Bluewater, the Trafford Centre and the Bullring from 6 until 24 December.
 
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Mother, Tue, 27 Nov 2012 17:22:40 GMT