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AccorHotels Australia appoints Special Group

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AccorHotels is the leading hotel group in Australia with over 10 brands including Sofitel, MGallery by Sofitel, Pullman, Quay West, The Sebel, Novotel, Mercure and ibis.

AccorHotels Australia appoints Special Group

Following a competitive pitch, Special Group Australia has been awarded creative duties across the AccorHotels Australia portfolio of brands.

AccorHotels is the leading hotel group in Australia with over 10 brands including Sofitel, MGallery by Sofitel, Pullman, Quay West, The Sebel, Novotel, Mercure and ibis.


Says Di Morgan, acting vice president of marketing and communications, AccorHotels Australia: "We were impressed by Special Group's insight into our fast-evolving industry as well as our breadth of brands from economy to luxury. The pitch team demonstrated a high level of creative thinking and we felt inspired to start a new partnership with such talented people."

Says Lindsay Evans, CEO and founding partner, Special Group: "It's a wonderful opportunity to work with one team across such a range of different offerings and for us to be able to influence not just the communications but the hotel experience."

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Special Group, Wed, 25 May 2016 05:42:33 GMT