Following a competitive pitch, Special Group
Australia has been awarded creative duties across the AccorHotels
Australia portfolio of brands.
AccorHotels is the leading hotel
group in Australia with over 10 brands including Sofitel, MGallery by
Sofitel, Pullman, Quay West, The Sebel, Novotel, Mercure and ibis.
Says Di Morgan, acting vice president of marketing and communications,
AccorHotels Australia: "We were impressed by Special Group's insight
into our fast-evolving industry as well as our breadth of brands from
economy to luxury. The pitch team demonstrated a high level of creative
thinking and we felt inspired to start a new partnership with such
Says Lindsay Evans, CEO and founding partner,
Special Group: "It's a wonderful opportunity to work with one team
across such a range of different offerings and for us to be able to
influence not just the communications but the hotel experience."