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Accenture Song Appoints Jason Kreher as Chief Creative Officer, Brand for North America

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Jason will be responsible for leading, building and strengthening Accenture Song’s brand practice within its communications division

Accenture Song Appoints Jason Kreher as Chief Creative Officer, Brand for North America

Today, Accenture Song announced the appointment of Jason Kreher as its chief creative officer, brand for North America.  

In his new role, Jason will be responsible for leading, building and strengthening Accenture Song’s brand practice within its communications division. One of the most sought-after talents in the creative industry, Jason brings his unique ability to find fresh angles on business problems, a genuine love for creative work and creative people. 

In his new role, Jason will be responsible for leading, building, and strengthening the creative approach for the brand practice of Accenture Song and helping clients with future-facing brand strategy. In partnership with the Alex Woods, brand lead, communications for North America and formerly of Droga5, and Jason Michaels, Digital Engagement Lead, Communications, Jason will work closely with global chief creative officer Neil Heymann and Sarah Thompson, global lead, communications, and other leaders at Accenture Song to bring his experience to clients interested in the new frontiers of branded entertainment, web3 and emerging technologies.  

“As a long-time fan of Jason Kreher’s work and his approach to the business of creativity, I’m pleased to report that he’s also a warm and charismatic leader who shares the ambitions we have for Accenture Song. Can’t wait to see what he and his team come up with as we connect them with Song’s unique capabilities in technology, media and intelligence. Oh, and he’s taller than you’d expect in person,” said Neil Heymann, global chief creative officer, Accenture Song. 

Jason Kreher adds: “There is a significant delta between the amazing things happening in the world of tech and entertainment and the kinda dusty things happening in advertising. David and Neil have given me a pile of techy resources and a bench of amazing talent to try and change that. My goal is to build the most creative agency in the world that makes the most relevant work in the industry. Easy.”  

“As Accenture Song continues to bring growth through relevance to clients, harnessing the imagination, intelligence, and technology only we can offer, it’s vital that we strengthen the bar-raising creative rigor in our ranks. Jason Kreher embodies just that and will be collaborating and joining as one with an experienced, integrated marketing team with deep knowledge in consumer goods, technology, manufacturing, finance, and all sectors seeking growth and relevance. This team activates and grows brands though connected customer experiences including web, campaigns, content, social, change management marketing, content at scale, media, and more—and we’re excited to have Jason on board to bolster our brand chops,” said Sarah Thompson, global lead, communications, Accenture Song.  

This appointment comes on the heels of the announcement of Accenture Song, its recognition as the world’s largest digital network for the seventh consecutive year and on the path towards a projected $14 billion in revenue by end of FY22 (August 31, 2022).  

Accenture Song accelerates growth and value for clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. 

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Accenture Song, Mon, 09 May 2022 14:20:09 GMT