Acquisition of Denmark’s leading creative agency will help Accenture Interactive create full service brand experiences for clients
Accenture has entered into an agreement to acquire Hjaltelin Stahl, Denmark’s leading creative agency, known for its ability to create unique and consistent cross-media experiences for its clients. The award-winning Copenhagen-based agency will become part of Accenture Interactive and boost its capabilities as an experience agency in the Nordic countries and beyond.
Hjaltelin Stahl, founded in 2003, is one of Denmark’s largest independent agencies by revenue and was voted the best agency in Denmark in 2019 for the fourth consecutive year by more than 750 marketing leads in the annual MyImage survey. Hjaltelin Stahl creates cross-channel branding campaigns and digital experiences for brands such as Arla, COOP, IKEA, Suzuki, Telia and IKEA. The agency employs approximately 150 creatives, digital designers, producers, technologists and communication consultants specializing in advertising, branding, film production, social and marketing automation.
“With the addition of Hjaltelin Stahl to Accenture Interactive we are significantly strengthening our ability to create, build and run the greatest customer experiences for our clients in Denmark and beyond. Hjaltelin Stahl’s team and their proven capabilities will perfectly complement and enhance our presence in Denmark and other Nordic countries,” says Christian Dam, managing director of Accenture Interactive for Denmark.
“Experience is the battleground,” says Anatoly Roytman head of of Accenture Interactive Europe, Africa and Latin America. “To win in today's market, brands must offer experiences that create value across every interaction throughout the customer journey. The addition of Hjaltelin Stahl reinforces Accenture Interactive’s position as an experience agency in the Nordics.”
“Hjaltelin Stahl has always created communication and customer experiences under the tagline ‘Logic & magic in any media’. Accenture Interactive has the same beliefs but at global scale,” said Nicolai Stahl and Steffen Hjaltelin continues: “We have known for some time, that if we were to join anyone - it would have to be Accenture Interactive. We each represent complementary skills and cultures that together will help us create even greater customer experiences.”
Hjaltelin Stahl is the third acquisition made by Accenture Interactive in the Nordic countries in the last six months, and highlights the company’s commitment to building out its experience capabilities in the region. In 2018 Accenture Interactive acquired the Nordic agency Kaplan and the Swedish creative agency The World Loves. Accenture Interactive ranks as the world’s largest digital agency according to Ad Age.
In becoming part of Accenture Interactive, Hjaltelin Stahl gains access to a scalable set of capabilities across design and innovation, content, marketing, commerce and experience platforms, and the ability to take advantage of Accenture Interactive’s deep industry experience and global scale.
Closing of the agreement is subject to regulatory approval by the Danish competition and consumer authorities. Financial terms of the agreement have not been disclosed.