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Accenture Interactive Completes Acquisition of INSITUM



INSITUM’s 200+ Employees are now part of Fjord

Accenture Interactive Completes Acquisition of INSITUM

Accenture has completed its acquisition of INSITUM, a service design and strategic research firm focused on innovation through a human-centered approach. This acquisition strengthens Accenture Interactive’s position as a leading Experience Agency in the region by expanding the world-class services of its design and innovation unit, Fjord, in Latin America and beyond.

The acquisition of INSITUM, previously announced on August 12, creates premium design and innovation capabilities to bolster Accenture Interactive’s ability to design, build and run experiences that transform businesses and improve people’s lives. The move expands Accenture Interactive’s presence in the rapidly growing Latin American market, especially in Mexico, where INSITUM is headquartered. It gives Fjord a footprint in Argentina, Colombia, Mexico and Peru, while strengthening its existing operations in Brazil by adding strong talent and forward-thinking capabilities to accelerate the value it drives for clients.

“We’re thrilled to welcome INSITUM to the Accenture Interactive family as part of an exciting new chapter in our journey to be the leading Experience Agency in Latin America,” said Eduardo Bicudo, Latin America lead, Accenture Interactive. “With INSITUM, we expand Accenture Interactive’s reach in the region and deepen our Fjord design capability, which is a crucial component of our mission to deliver the best, most meaningful experiences to people. We look forward to the possibilities of what we can achieve together.”

INSITUM was founded in 2003 and has more than 200 designers, researchers and strategists across Latin America, Europe and U.S. with headquarters in Mexico City and additional studios in Barcelona, Bogota, Buenos Aires, Chicago, Lima and São Paulo. Its multidisciplinary teams include thought leaders in research, strategy and design who create positive impact for people and organisations, including Bancolombia, BBVA, CEMEX, Grupo Bimbo, Roche and Uber. INSITUM also maintains a network of trusted partners in other parts of the world, giving it the ability to service clients in Africa, Asia-Pacific and Middle East.

The INSITUM leadership team, including CEO and co-founder Luis Arnal, will remain in their current roles and guide the integration. Financial terms of the agreement have not been disclosed

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Accenture Song, Mon, 16 Sep 2019 10:22:54 GMT