Accenture Interactive Acquires Bionic to Help Brands Drive Customer Growth and Innovation

Accenture Interactive has announced that it has acquired Bionic to help clients ignite customer growth through an entrepreneurial approach designed for large organisations, enabling them to launch new products and businesses that fulfil unmet customer needs. The acquisition strengthens Accenture Interactive’s ability to help its clients drive growth by reimagining experiences and seizing new market and customer opportunities with less risk and more confidence. 

Based in New York and founded in 2013, Bionic leverages its proven growth model, tools (GrowthOS), and entrepreneurial mindsets to institutionalize growth across Fortune 1000 companies. Bionic is comprised of 40 entrepreneurs, growth investors, and designers who have helped leading businesses including P&G (Growth Works), Exelon and AB InBev’s ZX Ventures, among many others. 

“We believe venture capital and entrepreneurship are forms of management and strategy that are incredibly relevant, but remain elusive, to big businesses as they seek growth and relevance post-pandemic,” said Baiju Shah, chief strategy officer, Accenture Interactive. “The ability to deeply understand and rapidly adapt to ever-changing customer needs is the battleground for brands today. In fact, eighty percent of CEOs acknowledge the need to reimagine their experiences to stay relevant to their customers. Bionic and Accenture Interactive will bring a new experience-led approach to customer growth, including a playbook for brands to build the organizational and operational muscles to innovate at pace.” 

Bionic will join Accenture Interactive’s Growth and Business Design practice, which was established to meet client demand for a new approach to growth. The multidisciplined practice brings together designers, strategists, technologists, entrepreneurs, venture investors, change makers and innovators to help clients unlock new revenue streams and enable organizations to innovate at scale. Bionic’s proprietary GrowthOS will enhance Accenture Interactive’s existing capabilities to catapult growth for clients with a proven, customisable, scalable and repeatable solution. 

“Brands today recognise, more than ever, that they’re in a battle for new sources of growth, but often lack the capability and poise to attack those opportunities,” said Pat Connolly, global growth and business design practice lead, Accenture Interactive. “Many leaders know they need to adapt to meet fast-changing customer expectations, but face challenges making it happen. Bionic’s GrowthOS, combined with Accenture Interactive’s full suite of capabilities and accelerators, will enable our clients to improve the success rates of new growth initiatives with less risk.” 

“In order to catalyze growth, business leaders need to adopt, drive and scale new growth mindsets and systems, resulting in a culture of transformation and growth that is capable of adapting to disruption. Bionic’s success has been anchored in a venture-inspired approach that unlocks the potential of an organisation through discovering new ideas, methodologies, and business models,” said David Kidder, co-founder, and CEO of Bionic. “Joining forces with Accenture Interactive will bring both speed and scale to our clients, moving them toward a new future of always-on innovation and growth.” 

“Accenture Interactive and Bionic have a shared vision for empowering businesses to grow and thrive in an unpredictable world,” said Anne Berkowitch, co-founder, Bionic. “Bionic brings evidence-backed methodologies to enhance Accenture’s ability to scale new businesses and revenue streams for the world’s biggest brands. This combination in the market will catapult the value we can create for our clients, and we couldn’t be more excited to see what the future holds.” 

Financial terms of the transaction are not being disclosed.