Seb Edwards’ dark and atmospheric film for Ireland’s Road Safety Authority focuses on how we all see the road differently.
The film addresses vulnerable road users and asks the viewer to ‘put yourself in their shoes’. By encouraging the viewer to be more aware and look out for others, the film aims to help reduce the number of accidents on the road.
The film was commissioned by Irish International and shot in and around Dublin. It was lit by Marcel Zyskind and graded by Jean-Clement Soret at MPC.
Here’s a link to the spot:
Client – Road Safety Ireland
Title – View
Director – Seb Edwards
Production – Academy Films
Producer – Dom Thomas
Production Manager – Medb Riordan
Agency – Irish International BBDO
Creative Director – Dylan Cotter
Art Director – Catherine Lennon
Copywriter – Dillon Elliott
Agency Producer – Noel Byrne
DOP – Marcel Zyskind
Editor – Sam Rice-Edwards
Editing House – The Assembly Rooms
Post – MPC