Animal welfare has become an important issue within public debate, making it a real electoral issue. A few months before the French presidential elections, charity 30 Millions d'Amis launches a striking campaign on the suffering inflicted on animals. 

Continuing to collaborate with its creative agency Altmann+Pacreau, 30 Millions d’Amis decided to tackle a broader mission: Animal Welfare (vs. animal abandonment). This campaign was created to challenge politicians to handle animal protection as part of their core social issues.

This moving film features various animals in pain, facing the brutality of human indifference, united by the same cry of despair.

Directed by Bruno Aveillan (internationally renowned director and fervent animal advocate), the campaign consists of a cinematic long format and a 90-second version that were broadcast on November 9th.