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Abused Animals Cry Out in Pain in Heartbreaking Film for Charity 30 Millions d’Amis

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Altmann+Pacreau teams up with Quad's Bruno Aveillan on stark spot

Abused Animals Cry Out in Pain in Heartbreaking Film for Charity 30 Millions d’Amis

Animal welfare has become an important issue within public debate, making it a real electoral issue. A few months before the French presidential elections, charity 30 Millions d'Amis launches a striking campaign on the suffering inflicted on animals. 

Continuing to collaborate with its creative agency Altmann+Pacreau, 30 Millions d’Amis decided to tackle a broader mission: Animal Welfare (vs. animal abandonment). This campaign was created to challenge politicians to handle animal protection as part of their core social issues.

This moving film features various animals in pain, facing the brutality of human indifference, united by the same cry of despair.

Directed by Bruno Aveillan (internationally renowned director and fervent animal advocate), the campaign consists of a cinematic long format and a 90-second version that were broadcast on November 9th.

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Client: Fondation 30 Millions d'Amis


Director: Bruno AVEILLAN

Production: Quad Productions / QUAD GROUP

Prod service: SHELTER

Executive producer: Timothée BOULLIEE

Line producer: Thomas LE PEUTREC

Post-Production manager: Nataly AVEILLAN

Editor: Tang Long BACH

Color Grading: Arthur PAUX

Music: "Erla's Waltz" written by Olafur ARNALDS

Sound production: AOC

SFX supervisor/Lead Flame: Benjamin LABORDE

Flame Artists: Aymeric ROCHAS / Anne GEORGES

Genres: Storytelling

Categories: Charity, Corporate, Social and PSAs

QUAD Group, Wed, 17 Nov 2021 13:56:00 GMT