Wed, 17 Nov 2021 13:56:00 GMT
Animal welfare has become an important issue within public debate, making it a real electoral issue. A few months before the French presidential elections, charity 30 Millions d'Amis launches a striking campaign on the suffering inflicted on animals.
Continuing to collaborate with its creative agency Altmann+Pacreau, 30 Millions d’Amis decided to tackle a broader mission: Animal Welfare (vs. animal abandonment). This campaign was created to challenge politicians to handle animal protection as part of their core social issues.
This moving film features various animals in pain, facing the brutality of human indifference, united by the same cry of despair.
Directed by Bruno Aveillan (internationally renowned director and fervent animal advocate), the campaign consists of a cinematic long format and a 90-second version that were broadcast on November 9th.view more - Creative
Client: Fondation 30 Millions d'Amis
Agency: ALTMANN + PACREAU
Director: Bruno AVEILLAN
Production: Quad Productions / QUAD GROUP
Prod service: SHELTER
Executive producer: Timothée BOULLIEE
Line producer: Thomas LE PEUTREC
Post-Production manager: Nataly AVEILLAN
Editor: Tang Long BACH
Color Grading: Arthur PAUX
Music: "Erla's Waltz" written by Olafur ARNALDS
Sound production: AOC
SFX supervisor/Lead Flame: Benjamin LABORDE
Flame Artists: Aymeric ROCHAS / Anne GEORGES
Categories: Charity, Corporate, Social and PSAsQUAD Group, Wed, 17 Nov 2021 13:56:00 GMT