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abstr^ct:groove Translates Data to Images and Sounds for Wittenstein

Creative 0 Add to collection

Studio & developer of high-precision electro-mechanical systems worked together to evoke 'Mechatronic Harmonies'

abstr^ct:groove Translates Data to Images and Sounds for Wittenstein

Wittenstein, a leading company on the global stage for the development of high-precision electro-mechanical systems, has worked with abstr^ct:groove for its latest data project. 

Luigi Pane, creative director at ^:g, said, "In April 2015  Wittenstein contacted us to brief and inform our team on their latest technological evolution in the field of drive systems for motion control. And this is the result"

After a series of meetings at their laboratories, ^:g were asked to translate all the instructions and knowledge they received in images and sounds, but within a well defined task limitation: no technical data could be conveyed in a linear or didactic manner. 

At the end of their sessions, the creative team decided to evoke the concept of 'Mechatronic Harmonies'.



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Client

Advertiser: WITTENSTEIN

Post Production / VFX

Animation: PIERPAOLO MANTUANO; DAVIDE DULCAMARE; SERGIO FORNASIERI

Art Department: VALENTINA VICINI; CLAUDIO CAPELLINI (Art & Motion Design)

Post Production Company: abstr^ct

Music

Artist: PIERPAOLO CAPUTO

Music Production: FRANKY B; GIUSEPPE COZZOLINO

Sound Mix: GIGASOUND

Creative Agency

Creative Agency: NEGRINI&VARETTO

Executive Producer: GIADA RISSO @ abstr^ct

lbbonline.com, Wed, 20 Jan 2016 12:03:34 GMT