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abstr^ct:groove Translates Data to Images and Sounds for Wittenstein

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Studio & developer of high-precision electro-mechanical systems worked together to evoke 'Mechatronic Harmonies'

abstr^ct:groove Translates Data to Images and Sounds for Wittenstein

Wittenstein, a leading company on the global stage for the development of high-precision electro-mechanical systems, has worked with abstr^ct:groove for its latest data project. 

Luigi Pane, creative director at ^:g, said, "In April 2015  Wittenstein contacted us to brief and inform our team on their latest technological evolution in the field of drive systems for motion control. And this is the result"

After a series of meetings at their laboratories, ^:g were asked to translate all the instructions and knowledge they received in images and sounds, but within a well defined task limitation: no technical data could be conveyed in a linear or didactic manner. 

At the end of their sessions, the creative team decided to evoke the concept of 'Mechatronic Harmonies'.



CREDITS

Brand
Agency / Creative
Post Production / VFX
Music / Sound
view more - Creative
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lbbonline.com, Wed, 20 Jan 2016 12:03:34 GMT