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Absolut's 'Crowd-sourced' Animation Launches



Rafael Grampá crafts moody, but fun 'Dark Noir' short

Absolut's 'Crowd-sourced' Animation Launches

Absolut Vodka's 'crowd-sourced' animation that it announced last month in collaboration with Sid Lee has been officially launched on to the web. Graphic novelist Rafael Grampá received ideas from users on all corners of the globe - those ideas were fed in as he crafted a coherent story, which was then transformed into this moody animated film.

Entitled 'Dark Noir', it's a dark but fun tale of a detective tracking down a man's ideas from the lady that stole them. 

The campaign was conceived by Sid Lee Amsterdam with animation from Red Knuckles and sound design completed by Wake The Town. 

LBB spoke to Absolut when the campaign was announced - find out what they said here.


Written and Directed by Rafael Grampá

Animation Studio: Red Knuckles

Director of Photography: Red Knuckles

Red Knuckles Creative Directors: Mario Ucci and Rick Thiele

Producer: Monica Domanska

Character designer: Rafael Grampá

Lead Animator: Lucas Vigroux

3D Animators:

Giovanni Braggio

Scott Beharrell Bono

Chris Whyte

Magali Barbe

Florian Mounié

Martyn Smith

2D Animators:

Adrien Gromelle

Stephen Vuillemin

Jonathan Djob Nkondo

Alice Bissonnet

Duncan Gist

Giovanni Braggio

Technical Director: Maïckel Pasta

Lighting TD: Patrick Krafft

Environment Modelling: Florent Rousseau 


Manuel Dischinger

Ian McQue

One Pixel Brush

Lead Storyboard Artist: Rafael Grampá

Storyboard Artists:

Luciano Salles

Duncan Gist

Editor: Seamus Masterson

Creative Agency: Sid Lee Amsterdam

Creative Director: Gill Glendinning

Creative Director: Roger Leebody

Account Manager: Jonah Dolan


Production Company: Jimmy Lee Amsterdam

Producer: Justin Townsend

Voice of Vincent Black: Doug Cockle

Voice of Madaleana Proud: Ajit Sandhu


Music & Sound Company: Wake the Town

Sound Engineer & Music Composer: Paul Sumpter

Music Producer: John Connon

Music Company: Croacia

Music Composer: Marcio Chavemarin


‘Paper Bones’: Written and performed by Mike Ghost

Based on the original story and characters created by Rafael Grampá.

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Genres: Animation

Categories: Spirits, Alcoholic Beverages

Wake The Town, Wed, 19 Mar 2014 12:53:02 GMT