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Absolut Vodka Appoints AnalogFolk

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Agency to support vodka brand's global social media

Absolut Vodka Appoints AnalogFolk

Absolut Vodka has appointed AnalogFolk to support its global social media following a competitive pitch process. This specialist appointment underlines Absolut's commitment to its new ‘Storytelling’ brand strategy. 

In addition to creating social-first content, AnalogFolk will be responsible for bringing the existing Absolut brand experiences to life through social media channels, and specifically via branded content and editorial publishing.

Bill Brock, Co-Founder and CEO at AnalogFolk, said: ‘We are thrilled to be working with a brand that is so renowned for creativity and innovation. The appointment is a welcome recognition that our approach to social media, branded content and editorial publishing is compelling to progressive clients.’

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Categories: Spirits, Alcoholic Beverages

AnalogFolk, Wed, 03 Dec 2014 09:13:17 GMT