Following a competitive pitch process that began in March, The Absolut Company (a division of Pernod Ricard) has appointed TMW Unlimited to handle a series of below the line projects globally for Absolut Vodka.
TMW Unlimited will be responsible for developing an overarching ‘occasion-led’ communication concept to be used across all global markets, in both on and off-trade marketing. The work will go live later this year.
Graeme Noble, chief creative officer, TMW Unlimited said: “It’s a fantastic creative opportunity for us to work on an iconic brand at a global level - and to pick up an additional brief for the US market off the back of our pitch-winning work really is the cherry (or grapefruit and tonic) on top. An excellent addition to our creative output, not to mention our Friday drinks trolley.”
Tobias Hökeberg, global senior marketing manager, Absolut Channel Marketing and Experiences added: “We are thrilled and proud that TMW have accepted the challenge to bring Absolut Vodka alive in the retail environment on a number of projects. TMW impressed us deeply with their strong consumer and shopper knowledge, clear strategic process and creative height. We are looking forward to showing off the new work in the near future.”