Above+Beyond Wins Pure Electric E-Bikes and E-Scooters

Above+Beyond has been appointed by Pure Electric as the e-bike and e-scooter manufacturer’s first creative and strategic partner.. 

The agency’s first engagement is to create a global positioning and strategy that will serve as a platform for Pure Electric’s campaign activations, supporting the brand’s ongoing innovations and new product rollouts, commencing in Spring 2022. 

Pure Electric is the UK’s leading specialist e-bike and e-scooter retailer, with 18 showrooms and repair centres across the UK. The company was set up in 2018 by entrepreneur Adam Norris, whose goal is to help bring about a personal transport revolution and have a positive impact on our planet and society.

Oli Richards, CMO at Above + Beyond said: “Pure Electric is built on forward-thinking principles, and our job is to encapsulate that in a foundational brand strategy, through the development of a clear brand narrative and positioning. We can’t wait to help power the brand’s next phase of growth.” 

Phil Borthwick, CMO at Pure Electric said:  “We were impressed by Above+Beyond’s audience centric approach, which is exactly what we need to help build our brand and power our growth ambitions for 2022 and beyond”