senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Hires, Wins & Business in association withLBB Pro
Group745

Above+Beyond Wins Pure Electric E-Bikes and E-Scooters

04/01/2022
Advertising Agency
London, UK
102
Share
Agency to create a global positioning and strategy that will serve as a platform for Pure Electric’s campaign activations

Above+Beyond has been appointed by Pure Electric as the e-bike and e-scooter manufacturer’s first creative and strategic partner.. 

The agency’s first engagement is to create a global positioning and strategy that will serve as a platform for Pure Electric’s campaign activations, supporting the brand’s ongoing innovations and new product rollouts, commencing in Spring 2022. 

Pure Electric is the UK’s leading specialist e-bike and e-scooter retailer, with 18 showrooms and repair centres across the UK. The company was set up in 2018 by entrepreneur Adam Norris, whose goal is to help bring about a personal transport revolution and have a positive impact on our planet and society.

Oli Richards, CMO at Above + Beyond said: “Pure Electric is built on forward-thinking principles, and our job is to encapsulate that in a foundational brand strategy, through the development of a clear brand narrative and positioning. We can’t wait to help power the brand’s next phase of growth.” 

Phil Borthwick, CMO at Pure Electric said:  “We were impressed by Above+Beyond’s audience centric approach, which is exactly what we need to help build our brand and power our growth ambitions for 2022 and beyond”

SIGN UP FOR OUR NEWSLETTER
Work from The Beyond Collective
Chef Maya
OXO
19/09/2024
62
0
The Power of Nature
Biotiful
15/05/2024
19
0
Change the Ending
Alzheimer’s Research UK
21/09/2023
47
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0