Abhijit Dube Joins TBWA\Mumbai as General Manager

Abhijit Dube joins TBWA\Mumbai with immediate effect as General Manager. Reporting to Govind Pandey, Abhijit will be responsible for driving growth for the agency and its clients.

Said Govind Pandey, CEO TBWA\India, “Abhijit’s appointment is key to TBWA\Mumbai operation, which shifts to a more focused, less traditional, Digital First model. His appointment adds further depth to a strong team of extremely talented individuals who are agents for change and will lead our agency to success using Disruption Live.”

Abhijit joins TBWA\India with more than 15 years of experience in the advertising and digital space, having worked in some of India’s most reputable networks. Most recently Abhijit was senior vice president at Lowe Lintas and Partners where he was responsible for managing the global portfolio of Lifebuoy Soap, where he lead the global roll out for the brand’s most recognised communications. Abhijit also lead Saffola, Pepsi, Horlicks, Nourischo and MTS.

“We welcome Abhijit to the collective and know he’ll play an instrumental role in our growth while facilitating the Disruption offering to our clients," concluded Govind.

TBWA\India experienced significant growth in 2016 on the back of its new leadership. The agency’s Disruption Live focus and Digital First approach is seeing payback in terms of new business wins as India’s digital advertising spends are slated to grow at 30% versus 10% for the category as a whole.