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Abe Lincoln is Cheesed Off with America in New Tillamook Ad

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72andSunny explains why American 'Cheese' is the most un-American thing ever

Abe Lincoln is Cheesed Off with America in New Tillamook Ad

“American Cheese”: (noun) a processed cheese comprised of as many as 18 ingredients like sorbic acid and sodium phosphate.

That’s right, “American Cheese” isn’t cheese at all. When packaged and sold in the aisle, it’s called “processed cheese product” because according to the FDA, it can’t be sold as real cheese. 

Which is why this Fourth of July, Tillamook and 72andSunny are calling Americans to declare independence from processed “American Cheese”. Iconic American leaders, like George Washington, Abraham Lincoln, and Betsy Ross band together to fight for America’s name and dignity by declaring processed “American Cheese” Un-American in a series of  broadcast films, digital banners and social ads. In one short film, Abraham Lincoln, atop a grizzly bear, spears the processed cheese product, arguing its unworthiness of being called "American.” The spot wraps with a call to action to sign the official petition to the White House to remove America’s name from processed cheese.


Other digital art includes a shot of George Washington on top a flying bald eagle, donning an American flag and soaring above scorched American Cheese slices. In another image, Betsy Ross surfs a great white shark, lancing American Cheese slices while clutching the American flag.

“Un-American Cheese” is an extension of the “Dairy Done Right” campaign, conceived by 72andSunny. The “Dairy Done Right” campaign also includes The Tillamook Co-Op, where members can join Tillamook, online and for free, to have voting rights, access to board meetings, product idea submissions, exclusive foodie events, and more. Tillamook’s “Dairy Done Right” promises transparency and innovation by involving people in their foods’ travel from farm to table.

“Something that’s called American should be real and natural,” said Tillamook Senior Director of Marketing John Russell. “We want to get people to start thinking more about their dairy choices and to join Tillamook in the fight for authentic, real food.”


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Post Production / VFX

Animation: Jae Yoo

Creative Director: Ryan Zunkley

Executive Producer: Jenn Locke,

Post Production Company: 72andSunny Studio

Visual Effects: Tom Slovick

Music

Sound Design: Matt Kravitz

Offline

Edit Company: 72andSunny Studio

Editor: Thomas MacVicar

Producer: Becca Purice

Creative Agency

Business Affairs: Maggie Pijanowski, (JR) Jesse Sinkiewicz

CEO: John Boiler

Chief Creative Officer: Glenn Cole

Copywriter: Sebastian Lyman

Creative Agency: 72andSunny

Designer: Jessica Lasher

Director of Film Production: Sam Baerwald

Group Creative Director: Grant Holland

Producer: Ann Parker

Social Creative: Hilary Smith, Emily Frederick, Fabienne Wente

Strategist: Anneliese Rapp

Strategy Director: (Group) Kelly Schoeffel

Genres: Comedy

Categories: Food, Dairy

72andSunny LA, Mon, 29 Jun 2015 13:09:25 GMT