Peach
Hobby home page
liahome
Soundlounge
Electriclime gif
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

ABC’s The Bachelor Teams with McDonald's for Custom Spot and Episode Integration

Creative 394 Add to collection

Brand Arc, Los Angeles brokered the deal with ABC Integrated Marketing.

ABC’s The Bachelor Teams with McDonald's for Custom Spot and Episode Integration

ABC’s The Bachelor teamed with brand partner, McDonald's, for both a custom spot and episode integration to cross-promote their brands. Brand Arc Los Angeles brokered the deal with ABC Integrated Marketing. Current Bachelor Ben Higgins stars in the 30-second ad highlighting McDonald's All Day Breakfast menu, and gets an assist from past cast from the series, Desiree Hartsock Siegfried, Chris Siegfried, Catherine Giudici Lowe, Sean Lowe, and Chris Soules. 

On ABC’s hit primetime reality series The Bachelor, one lucky man is offered the chance to find true love. A single and eligible Bachelor embarks on a romantic journey, getting to know a number of beautiful women, gradually narrowing the field as he continues his search for his soul mate. At the end of this romantic voyage, if he has found the one, will there be a proposal — and will she say yes? Hosted by Chris Harrison, The Bachelor is produced by Next Entertainment in association with Warner Horizon Television.


video
ABC’s The Bachelor Teams With Brand Partner, McDonald's, For Both a Custom Spot and Episode Integration
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Production Company

Director: Billy Dickson

Executive Producer: Chad Cooperman, Warren Farnes

Producer: James Uribe

Production Company: Moving Parts Inc

Creative Agency

Chief Creative Officer: Rob Donnell

Creative Agency: Brand Arc

Executive Producer: Mike Davis

Client

Advertiser: McDonald's

Creative Director: (ABC) Jeffrey Weinstock, Charlie Bowyer

Genres: Storytelling

Categories: Fast food, Retail and Restaurants

Sapka Communications, Tue, 16 Feb 2016 19:33:45 GMT