AB InBev, the world’s largest brewer, has announced that Tatiana Stadukhina, Stella Artois Brand Director for Europe, has been appointed as the new Marketing Director for AB InBev UK & Ireland.
Tatiana, who has been with AB InBev for three years and has held roles in New York and Europe, including Director of Global Innovations, will be responsible for the strategic and creative direction of AB InBev’s brands across the UK & Ireland. These include global brands Stella Artois, Budweiser and Corona; new arrivals to the UK this year, Bud Light and Budweiser Prohibition; as well as local favourites Boddingtons and Bass.
Prior to joining to AB InBev, Tatiana worked in marketing for Unilever, including its Shopper Marketing trade division, and completed an MBA in Business at Harvard Business School.
Commenting on her new role, Tatiana Stadukhina said: “I am beyond excited to have the opportunity to work with such loved brands. We have huge ambitions for next year with Budweiser being the official beer of next year’s World Cup, Corona cementing its status as the number one world lager and Stella Artois continuing to partner with iconic causes and calendar moments. We are also leading in the no-and-low alcohol space through Bud Light, Boddingtons and newly-launched Budweiser Prohibition, which tap into the consumer trend for moderation. I can’t wait for fans to see what we have in store for the months ahead.”
Jason Warner, President of AB InBev North Europe said: “Since arriving to the UK earlier this year, Tatiana has had a real impact on Stella Artois, both here where it is the number-one alcohol brand, as well as building and refining the brand across other markets in Europe. I’m pleased that she will be leading our portfolio of premium brands to surprise and delight consumers with some truly ground-breaking initiatives.”
AB InBev’s third quarter results, released last week, showed the UK business has had a stellar performance in 2017, growing by double digits in the year to date, driven by strong momentum across its global brands and a successful first six months for Bud Light.