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Aaron Paul Finds Actors Lying to Get the Part in Hulu Ad from twofifteenmccann

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This new exposé, to run on digital and social channels, merrily builds on Hulu’s brand invitation to 'Come TV With Us'

Aaron Paul Finds Actors Lying to Get the Part in Hulu Ad from twofifteenmccann

To kick off the new season of the hit Hulu Original, The Path, launching tonight, Hulu again wryly shines a light on an all too human behavior:  lying about watching certain TV shows just to seem in the know.  This time Hulu’s agency twofifteenmccann set up an experiment.  

Some of LA’s finest, invited to audition for a role in The Path, were surprised with the opportunity to audition with none other than the show’s star, Aaron Paul.  One by one, they entered a room and were asked if they were familiar with the show’s plot.  Would they improvise a response even if clueless?

This new exposé, to run on digital and social channels, merrily builds on Hulu’s brand invitation to “Come TV With Us” and offers a simple alternative to being caught in a tangled web of lies: watch all the episodes of hit TV shows, premium originals and movies on Hulu.

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Post Production / VFX

Post Production Company: Company 3

Production Company

Director: Tim Godsall

DOP: Andre Pienaar

Executive Producer: Eric Stern

Head of Production: Kerry Haynie

Production Company: Anonymous Content

Production Designer: Paul Austerberry

Line Producer: James Graves

Offline

Edit Company: Cut + Run

Editor: Andy Green

Creative Agency

Account Management: Julie Sinclair, Bhumieka Patel

Art Director: Justin Hargraves

Business Affairs: Mary Beth Barney

Chief Creative Officer: Scott Duchon

Copywriter: Rob Katzenstein

Creative Agency: twofifteenmccann

Director of Integrated Production: Alex Spahr

Senior Producer: Mai Huynh

Strategy: Gabrielle Tenaglia, Janene Lin, Paige Robertson

McCann North America, Thu, 26 Jan 2017 10:23:35 GMT