McCann Melbourne has appointed Aaron Lipson to the role of associate creative director, further strengthening the agency's creative team.
Lipson brings with him an enviable new business track record. Regularly on the pointy end of successful creative pitch work, he has helped agencies on over 30 new business wins, contributing to AdNews and B&T Agency of the Year titles and the opening of new offices.
Previously at Cummins & Partners Melbourne, Lipson's work has been recognised at award shows including the inaugural Clio Grand Prix for sports advertising, Cannes Lions, Effies, NY Festivals, LIA, Young Guns, Effies, Spikes, AWARD, Siren Awards, among others. He's also worked on brands such as Jeep, Specsavers, Reflex Paper, John West, Chobani, Tennis Australia, Nike, Home Timber & Hardware, Dairy Australia, Spring Racing Carnival, Repco and Kraft/Heinz.
Lipson is a regular tutor and lecturer at AWARD School and ADMA Creative School.
Says Lipson: "I'm thrilled to be joining the ranks of McCann Melbourne. I have long admired the work they have consistently done. It's great to be on board and working with a fantastic group of people and clients."
Says Georgie Pownall, newly appointed managing director of McCann Melbourne: "I'm chuffed that Az and I get to work together again, and that he's come on board for this journey."
Says Andrew Woodhead, creative director, McCann Melbourne: "We're all excited to have Aaron on board. His work speaks for itself. He is an extremely welcome and valuable addition to our creative department."