Creative in association withGear Seven Creative Channel
Aardman's Super-powered Website for The 99
Bristol, UK
Islam-inspired superheroes get new digital home

After a worldwide search, THE 99 have partnered with Aardman Animations, to design and create an exciting new kids fansite for their hit animated series, which will serve the brand’s rapidly growing global audience. 


THE 99 is a comic book brand and animated TV show created with the intention of providing new role models for young people all over the world. The superheroes are based on Middle Eastern principles and Islamic archetypes that possess values that are shared the world over.
Aardman Digital, the digital arm of Aardman, has been commissioned to devise and develop a multinational, inclusive digital home for THE 99. The exciting new website will eventually be a bilingual brand site that includes sophisticated and cleverly designed mechanics which allow children from across the world to work together, no matter what language they speak, to play and socialise within the world of THE 99. 


“The animation successes and unique understanding of a child’s imagination made Aardman the standout creative choice to help shape the digital future of THE 99 Kids. And boy, did we make the right choice!” says  Dr. Naif Al-Mutawa, CEO, Teshkeel Media Group.


The new fansite contains videos, single and multi-player games, a character guide with in-depth profiles, and tons of free ‘downloadables’ along with never-before-seen features appropriate to THE 99 Kids viewing audience. THE 99 Kids site will be added to monthly with new features, games and fun things to do. 


Jemma Kamara, Digital Producer at Aardman adds, “I met Dr. Naif Al-Mutawa at a conference last year after hearing about THE 99 comic books. I was immediately intrigued by the brand because of its values and objectives, and the engaging way it has created new role models for youngsters all over the world. For us, the challenge was how to create a truly multinational experience where language and cultural differences didn't get in the way of playing together. We came up with an idea that allows kids from all over the world to play collaboratively together by working towards common goals, all of which is underpinned by the values of the brand. We have lots of exciting content in development that we will be releasing over the next few months. We really can't wait to see how the fans react to the new site.



The site offers good, safe fun to be had on a computer screen, tablet and smart phone, enabling fans all over the world to interact with the brand on-the-go.  


THE 99 has also recently launched on Cartoon Network’s Toonami, the broadcaster’s premier satellite channel for kids, in 24 countries around the world.  The Cartoon Network broadcast territories include India, Pakistan, Bangladesh, Maldives, Nepal, Bhutan, Sri Lanka, Brunei, Burma, Cambodia, China, Fiji, Hong Kong, Indonesia, Laos, Macau, Malaysia, Papua New Guinea, Philippines, Singapore, Tahiti, Taiwan, Thailand, and Vietnam. Initially, they will broadcast in English, Thai and Mandarin with other languages to follow.


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