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AAMI's SME Insurance Spot Covers Small Businesses ‘Just Like Yours’

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Ogilvy Melbourne campaign details the broad range of small businesses that AAMI covers

AAMI's SME Insurance Spot Covers Small Businesses ‘Just Like Yours’

AAMI has launched a new national campaign for its SME insurance product detailing the broad range of small businesses that AAMI covers. 

Via Ogilvy Melbourne, the new launch film shares the day-to-day goings-on of various small businesses that are all connected. Directed by UNCLE, the spot uses the single-shot technique to highlight the connectedness of small businesses, allowing the delightfully quirky sets to come to life as vignettes that are connected in the overall story. 

Mim Haysom, CMO/EGM brand and marketing at Suncorp Group, says: “AAMI covers an incredibly wide  range of businesses across Australia, so we understand that no two businesses are the same, and we offer great-value cover to suit their needs.” 

Toby Gill, AAMI marketing manager, says: “This is a new direction for our SME insurance product, and it comes to life beautifully in this new spot. Whether you own a market stall or a dental clinic, a restaurant or a dog grooming salon, our SME insurance is designed to cover businesses just like yours.”  

The fully integrated campaign extends through online, social, radio and customer communications. 

David Ponce de Leon, executive creative director, Ogilvy Australia, says: “This new campaign brings to life the full breadth of businesses covered by AAMI, as well as demonstrating the day-to-day connectedness of  businesses, and how they all rely on each other. A sugary treat from the candy store is often followed by a trip  to the dentist. A clumsy spill at a restaurant can lead to a visit to the dog groomer. All these businesses are connected in life and through their business insurance with AAMI.” 

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Client: AAMI (Suncorp)

CMO/EGM Brand & Marketing: Mim Haysom

Head of Mass Brands & Sponsorships – Brand & Marketing: Rapthi Thanapalasingam

AAMI Brand & Marketing Manager: Toby Gill

AAMI Marketing Specialist: Breanna Webster


Agency: Ogilvy Melbourne

Executive Creative Director: David Ponce de Leon

Group Creative Director: Lenna Boland

Creative Director: Ryan Clayton

Senior Copywriter: Patrick Trethowan

Senior Art Director: Lee Phillips

Strategy: Zac Martin

Head of Production: Susannah George

Senior Producer: Maria Borowski

Group Account Director: Angus Pearce

Senior Account Director: Benedict Smith

Account Director: Kirstie Ly

Senior Account Manager: Cherry Lin

Head of Print Production & Studio: Brendan Hanrahan


Production company: AIRBAG

Director: UNCLE

Executive Producer/Producer: Martin Box

DOP: Aaron Mclisky

Production Designer: Steven Jones Evans

Post Production

Post-Production: ARC EDIT (Offline)

Editor: Graeme Pereira

Post-Production: Fin Design + Effects (VFX & Flame)

VFX Supervisor: Mikey Brown

VFX Executive Producer: Jess van Roosendaal

Colourist: Ben Eagleton

Music: Otis Studios

Sound: Electric Sheep (Joe Mount)

Genres: Dialogue, People

Categories: Insurance, Finance

Ogilvy Australia, Mon, 07 Feb 2022 10:46:45 GMT